Master in Marketing and Sales Management
Master
En Barcelona
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Universidad a Distancia de Madrid UDIMA
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UNIVERSIDAD EUROPEA
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Descripción
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Tipología
Master
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Modalidad horaria
Full time
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Lugar
Barcelona
Would you like to develop skills and tools that will enable you to start a career in the marketing field? If so, this Master’s programme may be of interest to you.
Behind every successful company is an excellent marketing strategy. With a remarkable increase in internet usage over the last several years, the game has changed, but the goal remains the same- capturing the attention of the consumer. The business world is moving towards an approach which is more and more global, and consumers today are technologically savvy. This means that marketing professionals must acquire tech skills in order to be a step ahead of the consumer market.
If you want to enjoy all these advantages, contact us through emagister so we can give you the most relevant information about this course.
Instalaciones y fechas
Ubicación
Inicio
Inicio
Inicio
A tener en cuenta
First, that its students develop market knowledge, marketing skills and a positive attitude, all of which help them contribute to the marketing industry in a creative and efficient manner. Second, this program aims to develop students' management skills so that they may succeed in their professional lives. Third, this program will help students' become conscious of the opportunities and risks of the new marketing trends, and to know how to adapt and evolve a company's marketing scheme so that it thrives in a competitive environment. The competition today calls for top notch marketing professionals and EAE offers a program which delivers.
This Master's program from EAE will teach you everything you need to know to be a leader in marketing. Some of the areas which will be analised in depth include global marketing, network marketing, operational strategies, market research and management skills. You will also spend time developing a marketing plan, which will allow you to use the skills you have acquired and gain some hands-on experience.
You will obtain two Degrees: EAE y UdL:
EAE Business School’s Master's Degree in Continuous Learning in Marketing and Sales Management, and Universitat de Lleida's (UdL) Official Master’s Degree in Marketing Management (mention in Sales Management)
1. Efficiency: Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.
2. Vision: Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.
3. Strategy: Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.
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Este centro lleva 13 años en Emagister.
Materias
- Fidelización
- Estrategias de marketing
- Gestión de ventas
- Gestión de clientes
- Equipos de ventas
- Marketing digital
- Dirección de equipos
- Trabajo en equipo
- Habilidades de liderazgo
- Investigación de mercados
- Estrategias de marketing
- Fidelizacion de clientes
- Marketing operativo
- Estrategias comerciales
- Gestión de las Ventas
- Gestión de redes sociales
- Dirección de Equipos de trabajo
- Global marketing
- Nuevas tendencias en marketing
- Competencias de dirección
Temario
MODULE 1 - MANAGEMENT AND DIRECTION IN THE ORGANIZATION
Business and marketing planning process in organizations - 6 ECTS
- Detection of opportunities and strengths
- Macro environment planning
- Choice of strategic approach
- Assessments based on business status
Market research, information management, and decision-making - 6 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial impact of strategic decisions - 6 ECTS
- Analysis of financial statements
- Analysis of costs
- Management of budgets
- Analysis of investment projects
MODULE 2 - STRATEGIC MARKETING MANAGEMENT
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
Communication strategies - 6 ECTS
- Plans for communication
- Communication strategies
- Communication of crisis
- CSR
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
MODULE 3 - STRATEGIC MARKET PLANNING AND GO-TO-MARKET
Sales and Commercialization Strategies - 6 ECTS
- Strategic sales planning
- Policies of sale
- Techniques of sale
- Forecast of sales
Customer-centric marketing business strategies - 6 ECTS
- Product marketing vs customer marketing
- Analysis and customer knowledge
- Activation of new customers
- The RFM model of customer segmentation
- Customer loyalty
- Calculation of customer value
- Low and recovery of customers
- Customer Centric organization & Strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
MASTER'S THESIS - 15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself.
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Master in Marketing and Sales Management
-
Universidad a Distancia de Madrid UDIMA
Master oficial OnlinePrecio a consultar -
UNIVERSIDAD EUROPEA
Master oficial OnlinePrecio a consultar
Ver todos