MBA - Marketing

As a marketing expert, you can analyse brand values and determine the factors that drive the increase or loss of a consumer-based brand. Through the development and implementation of targeted marketing strategies, you enliven the day-to-day business in the business-to-business or business-to-costumer area. You position brands in the market, recognise and eliminate possible crises, integrate customer relationship concepts, organise social media activities and recognise employees as the key to success. In particular, maintaining customer relationships and customer satisfaction is your central focus in the company.

Completed undergraduate study (210 ECTS for the 60 ECTS variants, 180 ECTS for the 90 ECTS variants) from a public or officially recognized university/higher education institution
Degree certification of at least “Befriedigend” [lower second equivalent]
Proof of min. two years of relevant work experience
Proof of English skills:
TOEFL (min. 80 points) or
IELTS (min. Level 6) or
Duolingo English test (min. 51%) or
Cambridge Certificate (min. B grade overall) or
Equivalent proof

Europe, especially Germany, is in high demand for skilled professionals, which creates enormous career opportunities for you: Eager to attract immigrants to the country to offset a shortage of skilled labour due to demographic changes, the German government wants to attract well-educated immigrants, especially from technical fields such as IT, Engineering and Natural Sciences.