Master in Marketing and Sales Management

Master

En Barcelona

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Descripción

  • Tipología

    Master

  • Modalidad horaria

    Full time

  • Idiomas

    Inglés, Castellano

  • Lugar

    Barcelona

  • Duración

    10 Meses

Master in Marketing and Sales Management

The Master in Marketing and Sales Management at EAE Barcelona prepares you to face the challenges of marketing and sales in a context of digital transformation and globalization. This program offers comprehensive training in sales management and marketing strategies, focusing on identifying opportunities, optimizing commercial management, and designing innovative strategies that boost business competitiveness.

The program is available in a full-time format for students who want to fully commit to their growth, and a hybrid option, ideal for balancing studies with other professional responsibilities.

Transform yourself into the commercial leader that companies need to turn opportunities into competitive advantages!

Instalaciones y fechas

Ubicación

Inicio

Barcelona
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Carrer d'Aragó, 55, 08015

Inicio

May-2026Matrícula cerrada

A tener en cuenta

The Master in Marketing and Sales Management at EAE Business School aims to equip professionals with the skills and knowledge necessary to excel in today's dynamic marketing landscape. The program focuses on several key objectives:

- Business Intelligence: Develop proficiency in techniques and sources for gathering information, emphasizing the creation of a comprehensive system encompassing Marketing, Sales, and Competitive Intelligence. This involves conducting thorough market analyses, identifying various scenarios, recognizing available opportunities, and formulating effective marketing strategies.

- Strategic Vision: Cultivate the ability to identify opportunities, threats, and potential changes in the business environment to steer strategy across different sales scenarios. This includes in-depth analysis of emerging trends and adapting the company to remain competitive.

- Leadership Skills: Learn to lead and motivate teams within a globalized and multicultural context. Understand how the Marketing and Sales Department should interact with other organizational areas to maximize company value.

By focusing on these objectives, the program prepares students to navigate and lead in the evolving fields of marketing and sales management.

The Master in Marketing and Sales Management at EAE Business School is designed for professionals aiming to enhance their expertise in marketing and sales within a global and dynamic environment. The program caters to:

- Early-Career Professionals: Individuals with an average of 2 years of professional experience seeking to deepen their knowledge and skills in marketing and sales strategies.

- International Participants: The program boasts a diverse cohort, with 89% international participants representing 38 nationalities, fostering a multicultural learning environment.

This master's degree is ideal for those aspiring to lead commercial strategies and drive business competitiveness in the context of digital transformation and globalization.

Academic Requirements:

1- Educational Background: Candidates should hold an official university degree, such as a bachelor's or equivalent, from a recognized institution.

2- Language Proficiency: For programs conducted in English, non-native English speakers may need to provide proof of English proficiency through certifications like TOEFL or IELTS.

1- Institutional Master in Marketing and Sales from EAE Business School

2- Official Master in Marketing Management (mention in Sales Management), from the Universitat de Lleida (UdL)

Innovation Tech Program:

Master innovation and technology to accelerate your career. With the Innovation Tech Program, you’ll become a professional capable of creating disruptive solutions and integrating emerging technologies. A unique opportunity, exclusively for those who enroll in the May intake.

Innovation Tech Program
Master innovation and technology to accelerate your career. With the Innovation Tech Program, you’ll become a professional capable of creating disruptive solutions and integrating emerging technologies. A unique opportunity, exclusively for those who enroll in the May intake.

- Guaranteed Professional Internships:
Work on real challenges from companies within the TECH Barcelona ecosystem.

- TECH Barcelona Certification:
Validate your innovation and technology skills with employers and the global market.

- Develop Key Skills:
Master methodologies like Design Thinking and Lean Startup, along with advanced technologies such as Blockchain, IoT, and Prompt Engineering.

EAE Business School will contact you through whatever channel you have given them

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Materias

  • E-business
  • Marketing digital
  • Management
  • Direction
  • Strategic Decisions

Temario

SYLLABUS:

1. Module 1: Direction and Management of the Organization

  • Process of Commercial and Marketing Planning (5 ECTS): Focuses on identifying opportunities and strengths, planning based on the macroenvironment, strategic criteria selection, and evaluations based on business scenarios.

  • Market Research, Information Management, and Decision Making (5 ECTS): Covers consumer behavior, information for marketing decisions, market study design, and quantitative analysis.

  • Financial Impact of Strategic Decisions (5 ECTS): Involves financial statement analysis, cost analysis, budget management, and investment project evaluations.

  • Marketing in Digital Environments (5 ECTS): Explores online trends and strategies, business models, online consumer behavior, digital tactics (SEO, SEM, social media), web structure, and result analysis.

2. Module 2: Strategic Marketing Management

  • Creating Value in the Company (5 ECTS): Discusses marketing strategies, customer orientation, value proposition development, and brand management.

  • Delivering Value to the Customer (5 ECTS): Examines integrated marketing communication, media planning, campaign strategies, internal communication, and distribution.

3. Module 3: Strategic Planning of Markets and Go-To-Market

  • Sales and Commercialization Strategies (5 ECTS): Focuses on sales planning, sales policies, sales techniques, and sales forecasting.

  • Management of Clients and Key Accounts: New Commercial Organization Models (5 ECTS): Covers internationalization strategies, consultative selling, sales phases, commercial team management, key account management, and CRM systems.

  • Customer-Centric Commercial Marketing Strategies (5 ECTS): Explores customer orientation, product vs. customer marketing, customer analysis, new customer activation, customer loyalty, customer value calculation, customer recovery, customer experience management, category management, and the comparison between customer equity and brand equity.

4. Module 4: Final Master's Thesis

  • Master's Thesis (15 ECTS): A comprehensive research project that allows students to apply the knowledge and skills acquired throughout the program to a real-world marketing or sales management challenge.

Información adicional

EAE Business School stands out in the most relevant national and international rankings, thanks to its prestige, academic excellence and global projection. Graduates of the Master in Marketing and Sales Management at EAE Barcelona stand out as leaders in globally renowned companies. You could be the next to take the leap!

Más información

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.

900 49 49 40

Llamada gratuita. Lunes a Viernes de 9h a 20h.

Master in Marketing and Sales Management

Precio a consultar