Bachelor's Degree in Entertainment Business Management

1° semester
Origin of the entertainment industry
Visual communication and digital culture
Introduction to the enterprise
Gaming Industry
Culture, art and entertainment insights
Imagen and public opinion of celebrities
Music business
Leadership and personal development
University student idiosyncrasies
University Education I

2° semester
The entertainment industry in Mexico
Digital communication for entertainment
Financial accountring for management
Workshop for presentation of artistic portfolios
American insights on communication and entertainment
Research fundamentals in communication and entertainment
Publishing market and industry
Fundamentals of Anthropology
Entrepreneurship skills

3° semester
Marketing for entertainments
Media production for entertainment
Creativity and planning of entertainment projects
Workshop for presentation of commercial portfolios
European insights on communication and entertainment
Qualitative research in communication and entertainment
Law and Enterprise
Human being and trascendence
Leadership and high performance teams

4° semestre
Audience logistics
Live music and massive concerts
Business models for entertainment companies
Editorial business management
Ibero-America insights on communication and entertainment
Quantitative research in communication and entertainment
Comprehensive event logistics
Anáhuac Elective
Entrepreneurship and innovation

5° semestre
Administration and assembly of events
Celebrity management
Business case analysis for entertainment companies
Professional elective course
Sociology of communication and entertainment
Content analysis for communication and entertainment
University Education II
Elective workshop or activity
Ethics

6° semestre
Building brands for entertainment companies
Theater direction and production
Immersive communication laboratory
Professional elective course
Communication and entertainment legislation
Sponsorships and fundraising
Workshop in media management
Evaluation of investment projects for management
Interdisciplinary elective course

7° semestre
Senior management and management of human talent
Arts, scenic and museum industry
Practicum I: Design of entertainment projects
Professional elective course
Entertainment applied to the design of tourist experiences
Interdisciplinary elective course
Interdisciplinary elective course
Classic and contemporary humanism

8° semestre
Ethics of communication and entertainment
Administration of buildings and theme parks
Practicum II: Presentation of entertainment projects
Professional elective course
Social responsibility and sustainability
Interdisciplinary elective course
Elective workshop or activity
Anáhuac Elective