Digital Marketing & Analytics MSc
Postgrado
En City of London (Inglaterra)
*Precio Orientativo
Importe original en GBP:
£ 18.500 £ 21.500
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Descripción
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Tipología
Postgrado
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Lugar
City of london (Inglaterra)
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Duración
12 Meses
The face of marketing is changing, traditional techniques alone are not enough to attract the modern consumer. Today’s campaigns require interdisciplinary strategies and a deeper understanding of what the customers needs and wants are.
Our MSc in Digital Marketing & Analytics was the first programme to blend marketing with the digital analytical skills that employers crave. It remains the only programme of its kind in London, a thriving city of international brands and global campaigns.
We will prepare you to become a confident and effective marketing practitioner. You will develop an in-depth understanding of trusted techniques for strategy, planning and delivery. In addition, you will be introduced to new approaches and emerging tools that provide greater insight into how customers behave, and how to locate and reach them.
The programme will provide practical insights into:
Creating marketing campaigns
Data analytics
Digital marketing
Marketing strategy and planning
Privacy and ethics
Profiling and customer behaviour
Social media campaigns
Understanding markets
Wordpress and website creation
Our programme is designed to be hands-on, giving you practical tasks which show you how techniques are applied in research and industry. In our seminars and class discussions, you will be encouraged to think creatively and strategically and develop solutions. Today's marketers are expected to understand, locate and reach their intended audiences, rather than just expect the customer to find them.
In addition to receiving support and guidance from experienced tutors and supervisors, you will also be able to seek advice from our guest speakers/ industry experts based in and around London's thriving Silicon Roundabout. Our Central London location means that you will be on the doorstep of innovative startups and thriving marketing firms, giving you an unmatched insight into how marketing is evolving, and how your new skills can add value to businesse
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
Through this very specialist programme, we teach our students specific skills that can be applied to the fields of:
Marketing
Data analytics
Social media management
Digital marketing
This means you will have the flexibility to work across various industries of your liking in the specialist areas mentioned above.
Our alumni have worked on intelligent campaigns for organisations and brands ranging from AC Milan to Ferrero Rocher. Some have also revitalised family businesses, or set up startups in the UK and beyond.
A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution.
Opiniones
Materias
- Social Media
- Programme
- Digital
- Digitalización de documentos
- Consumer
- Marketing
- Marketing mix
- Research
- Research skills
- Communications
- Marketing relacional
Temario
Students may start the programme in either January or September. If you begin in September, the programme is 12 months, while a programme starting in January will last for 16 months.
Term 1- Digital Consumer and IT Trends for Marketing
- The Evolution of Marketing Management
- Research Methods
- Digital Marketing Data Analysis
- Integrated Digital Marketing Communications and Analytics
- Social Media Marketing and Analytics
- Web Marketing and Analytics
In the final term, you will have the opportunity to choose between a 10,000 word dissertation, and a consultancy project that offers practical insight into the industry. For the project, you will team up with a company and help propose a solution to their problem proposal.
For both you will be asked to submit:
- A report (for dissertation, the report will come in the form of a journal article)
- A presentation, made to examiners (for the consultancy project, the company in question will also be invited)
- A personal reflection, describing the approach and takeaways from the experience.
Información adicional
Home/EU students: £1,000
Non-EU students: £4,000
Non-EU students in receipt of US Federal Loans: £1,000
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Digital Marketing & Analytics MSc
*Precio Orientativo
Importe original en GBP:
£ 18.500 £ 21.500