European School of Economics

Grado en Negocios Globales

European School of Economics
En Milano (Italia)

16.000 
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Información importante

Tipología Título propio
Lugar Milano (Italia)
Duración 3 Años
  • Título propio
  • Milano (Italia)
  • Duración:
    3 Años
Descripción

On graduating with an honours degree in business administration, general business and management, students will be distinguished from the threshold category by their enhanced capacity to develop and apply their own perspectives to their studies, to deal with uncertainty and complexity, to explore alternative solutions, to demonstrate critical evaluation and to integrate theory and practice in a wide range of situations.” - The Quality Assurance Association for Higher Education (2007)

The Bachelor of Science (Hons) in Business Administration* aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context. The programme focusses on innovation, creativity and leadership, making it a varied and challenging journey towards awareness of one’s own professional skills and abilities.

A grouping of essential core subjects are uniquely combined with the study of a language, two integral internship placements, integrative workshops and the choice of four specialisations in management, marketing, finance and media and communications. A distinctive constellation of interlocking subjects ensures that each student receives the knowledge and the analytical, creative and quantitative expertise needed to be able to manage people, resources and information in a dynamic business environment. With these key skills ESE students are more attractive to employers, and know how to enable companies to achieve their goals and objectives in the private, public and non-profit sectors.

Students will also have the added advantage of being able to pursue the BSc in Business Administration in any of the ESE campuses, whether London, Madrid, Milan, Florence or Rome. They will have the unique opportunity to transfer between campuses on a per term or per year basis, experiencing the same programme in multiple international contexts and cultures.

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Ubicación

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Milano (Italia)
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¿Qué aprendes en este curso?

Marketing digital
Marketing
Marketing electrónico
Emarketing
E-branding
Branding
Mercadotecnia
Posicionamiento en buscadores
publicidad digital
Marketing web
Publicidad
Medidas efectivas
Creación de contenido
Consumidor

Temario

YEAR ONE:
  • Introduction to Management
  • Economics for Business
  • Quantitative Methods for Business
  • Introduction to Business
  • Introduction to Accounting and Finance
  • Principles of Marketing
  • Language
  • Internship
  • Workshops

YEAR TWO:

  • Business Law
  • Operations Management
  • Managing People
  • E-Business and E-Commerce
  • Management Accounting
  • International Business Decision Making
  • Language
  • Internship
  • Workshops

YEAR THREE:

Management Specialisation
  • International Project Management
  • Supply Chain Management
  • Strategy and Strategic Dilemmas
  • International Strategic Management
  • Organisational Change
  • Elective Module
  • Final Business Plan / Project
  • Workshops

Finance Specialisation
  • Financial Risk Management
  • Corporate Finance
  • Strategy and Strategic Dilemmas
  • International Trade and Financial Markets
  • Environmental Economics
  • Elective Module
  • Final Business Plan / Project
  • Workshops

Marketing Specialisation
  • Buyer Behaviour
  • Branding and Positioning
  • Strategy and Strategic Dilemmas
  • Services Marketing
  • International Marketing
  • Elective Module
  • Final Business Plan / Project
  • Workshops

Media and Communication Specialisation
  • Crisis and Communications
  • Global Communications Challenges
  • Strategy and Strategic Dilemmas
  • New Media Management
  • Ethics of Journalism
  • Elective Module
  • Final Business Plan / Project
  • Workshops

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