Bachelor in Marketing and Advertising

Marketing and advertising are critical management activities in most organisations and are becoming even more important with the sharpening of competition at all levels; local, national and international.

Here at MIUC, our students have the opportunity to develop an understanding of the importance of marketing and advertising in meeting overall business objectives, and an appreciation for the integral role these play in society.

This contemporary degree introduces topics such as consumer behaviour, brand development, the advertising process, digital and global marketing, new product development, and entrepreneurship, enabling you to operate, explore, and positively contribute to the marketing and advertising industries.