Master's Degree in Marketing Management

1. Master the core concepts and methods of marketing
You will learn to understand and master the key concepts and methods of marketing and their application in business practice, laying the foundation to analyze, interpret, and act in real business contexts.

2. Apply marketing tools to create innovative strategies
You will be able to apply and evaluate marketing tools to develop innovative strategies, solve current and emerging challenges, and build a holistic view of the value-creation process in organizations.

3. Design and implement effective marketing plans in global contexts
You will design effective marketing plans and learn how to implement them in highly digitalized and global environments, adapting swiftly across sectors and industries at an international level.

4. Evaluate performance and propose strategic improvements
You will develop the skills to assess team and marketing performance, propose improvement strategies aligned with diverse social and cultural contexts, and adopt a critical and strategic perspective.

5. Make marketing decisions with ethics, sustainability and CSR
You will be able to frame marketing decisions within ethical values, sustainability, and corporate social responsibility, developing action plans sensitive to current social and business trends.

6. Enhance your communication and leadership skills
You will enhance your written, oral, and interpersonal communication skills to interact with all marketing stakeholders, with the ability to lead teams, present effectively, and work independently.

This Master's is designed for young professionals like you, preferably with experience in business, marketing, or sales, and a bachelor’s degree or diploma in a related field. If you’re a recent graduate or come from a different academic background, you may still be admitted based on your academic record and a personal interview. In such cases, some supplementary preparation may be required. An official English certificate is mandatory for all candidates.

Upon successful completion of the program, you will receive the University Private Degree in Marketing Management issued by ESIC University.

It is a unique program to manage the international Marketing and Commercial environment from the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from SMEs and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).

Once your request is received, an academic advisor will contact you in order to solve any doubts you might have.

Upon completing the MMM, you will be equipped to take on a wide range of roles across marketing, commercial, and consulting areas in any industry. Typical positions include:

- Key Account Manager
- Product or Brand Manager
- Trade Marketing Manager
- Customer Experience Manager
- Sales Manager or Business Development Manager
- Marketing Director
- Chief Communication Officer
- Chief Marketing Officer

ESIC has financing agreements with certain banks with preferential conditions for students enrolled in any of its programs, as long as you have a bank account in Spain. The specific rules and conditions of each of these agreements can be found in the Secretary's Office.