Master in Event Management, Protocol and Business Tourism - Madrid
Master oficial
En Madrid
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Descripción
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Tipología
Master oficial
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Lugar
Madrid
The objective of Ostelea’sMaster in Event Management, Protocol and Business Tourism - Madrid is to equip professionals and executives to lead business projects focused on planning and managing various types of events (in particular, Meetings, Incentives, Conferences and Exhibitions, as well as congresses, conventions and trade fairs), ensuring that they have a firm grasp of the concepts of protocol and communications and public relations strategies, and enabling them to generate tourism development specializing in the quality business tourism sector. The programme also ensures that participants have the business perspective required to be efficient in the decision-making process.
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
- Building a firm knowledge base in the tourism industry from an international perspective and always with an executive approach and event management.
- Developing the capacity for creativity and innovation in the industry and its sustainable management through comprehensive and specialist training, equipping participants to take on positions of responsibility.
- Training directors equipped to manage events companies, conventions business tourism and institutions, and who are able to achieve the expected results at a global level.
- Developing the executive skills required of a global manager of MICE companies to enable them to work cooperatively, assertively and participatively with all of the members of the team.
- Learning the key factors in drafting strategic and immediate action plans in MICE settings (Meetings, Incentives, Conferences and Exhibitions).
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Este centro lleva 9 años en Emagister.
Materias
- E-business
- Eventos
- Protocolo
- Management
- Eventos empresariales
- Hostelería
- Turismo
- Organización de eventos
- Empresas turisticas
- Tourism
- Protocol
- Protocolo de eventos deportivos
- Protocolo de empresas
- Organization of tourism companies
- Management of tourist companies
- Event Organization
- Tourism Business
- Strategic management in tourism business and event
- Hostelero
Temario
- Challenges in Event organization: 2 ECTS
Module 2 : Structure and Finance of the Tourism sector
- Strategic framework of the company and Business Tourism: 3 ECTS
- Finance and strategic management, accounting and budget management of an event: 3 ECTS
Module 3 : Talent Management and Innovation
- Intellectual capital and talent management, innovation and the entrepreneurial mindset. Creativity: 4 ECTS
- Branding workshop: 2 ECTS
Module 4 : Event Management
- Global conceptualization of events: 5 ECTS
- Event Management and Production: 5 ECTS
- Themed events: Music-Gastronomy-Sports. Personal Events (Wedding and other family events). Congresses and Symposiums: 10 ECTS
Module 5 : Protocol
- Tutorising professional training: 5 ECTS
Module 6 : Marketing
- International marketing and experience management for events and business Tourism companies: 5 ECTS
- Communications and PR as an event brand: 4 ECTS
Module 7 : Master's Thesis
- Master's thesis: 12 ECTS
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Master in Event Management, Protocol and Business Tourism - Madrid