MBA – Master semipresencial in Business Administration

MBA

Semipresencial Madrid

¡57% de ahorro!

Precio Emagister

4.350,81 € 10.162,93 € IVA inc.

*Precio Orientativo

Importe original en USD:

$ 5.127 $ 11.976

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Descripción

  • Tipología

    MBA

  • Metodología

    Semipresencial

  • Lugar

    Madrid

  • Duración

    9 Meses

  • Inicio

    Fechas a elegir

The MBA – Master in Business Administration and Management provides comprehensive training in marketing, finance, human resources, procurement, and all other key areas of business, with a particular focus on communication and talent management. The program equips students with the skills to design and implement successful strategies tailored to the specific needs of each organization, ensuring thorough oversight throughout planning, execution, and evaluation.

With the knowledge gained from this MBA, combined with the student's prior work experience, a functional director of an SME can progress to become a general manager or a functional director of a larger company. Similarly, someone in a mid-level role—such as a Product Manager—could advance to become a Marketing Director or take on a leadership position within an SME.

By studying at UNISEB, you will benefit from expert guidance and tutoring, along with a proven learning methodology designed to support your professional success.

Información importante

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Instalaciones y fechas

Ubicación

Inicio

Madrid
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28450

Inicio

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A tener en cuenta

The MBA – Master in Business Administration and Management is designed for:

• To enable the student to formulate, implement and evaluate successful business strategies, adapted to the specific needs of each organization.
• To develop competencies for the effective leadership and management of teams, with special emphasis on leadership, motivation and organizational communication.
• To prepare students to assume positions of greater responsibility within their professional career, whether as general director, functional director or manager of an SME or large company.
• Promote informed decision making, process control and continuous improvement in business management.
• To offer quality training support through expert tutors to ensure the student's academic and professional progress.
• To improve the employability and professional projection of the student in national and international business environments.

The MBA – Master in Business Administration and Management is designed for:

• Entrepreneurs who want to learn how to leverage digital marketing and e-commerce to grow their online businesses.
• E-commerce and marketing managers seeking to enhance their skills in online store operations and management.
• Recent college graduates looking to specialize in digital marketing and e-commerce to advance their careers.
• Professionals in related fields such as sales, advertising, public relations, and communications who want to develop digital marketing and e-commerce skills to broaden their knowledge and career opportunities.

In order to be admitted to any of our Master's programs, applicants must meet the following requirements:

• Hold a Bachelor's Degree, Degree in Architecture, Higher or Technical Engineering, or an equivalent qualification.
• Be currently pursuing a university degree or other higher education program.
• Be a working profesional with demonstrated career potential.

If you do not meet any of the above conditions, please contact the school and the admissions department will evaluate your individual case.

Al finalizar tu programa formativo obtendrás un certificado emitido por UNISEB y un Diploma de Máster propio universitario emitido por la Universidad Isabel I en colaboración con UNISEB.

Para facilitar los trámites administrativos, todos los estudiantes extracomunitarios podrán solicitar el servicio de apostillado en todos los documentos administrativos emitidos por la escuela, una vez finalicen sus programas formativos. El trámite de legalización única - denominada apostilla - consiste en colocar sobre el propio documento administrativo una apostilla o anotación que certificará la autenticidad de los documentos expedidos en otro país por UNISEB y la Universidad Isabel I.

UNISEB es una institución educativa especializada en programas formativos a distancia. De carácter multidisciplinar, imparte formación de Máster en varias disciplinas, en ámbitos como la empresa, educación, psicología, el derecho y el deporte, siendo un referente en los centros de formación online en español.

Posicionada como una de las mejores instituciones educativas a distancia, UNISEB ocupa el cuarto puesto en centros formativos según Financial Magazine y recientemente ha recibido el certificado EFQM por la calidad de sus estudios.

La metodología de estudios de UNISEB está diseñada con la finalidad de que el alumno pueda compaginar la vida personal y profesional. Todos los programas formativos se imparten íntegramente online, de este modo el alumno puede acceder a todo el contenido formativo a través del Campus Online, siendo esta la principal plataforma de su formación, para que pueda estudiar desde cualquier lugar del mundo y a cualquier hora. Todas las evaluaciones, seguimiento individualizado al alumno y trabajos finales, también se realizan a distancia.

Recibida tu solicitud, un asesor académico se pondrá en contacto contigo a la brevedad para resolver todas tus dudas, así como explicarte el método de inscripción, los medios de pago y los plazos de la matrícula.

UNISEB, en su afán para fomentar la inserción laboral de sus alumnos, ofrece entre sus servicios gratuitos la posibilidad de poder desarrollar prácticas en empresas como complemento a su plan formativo. El objetivo a conseguir mediante la realización de estas prácticas, establecido mediante un Convenio de Colaboración Privado entre el Centro Formativo y la Empresa, es facilitar la formación en centros de trabajo que reproduzcan las condiciones habituales del entorno empresarial como parte de su plan formativo.

Todos aquellos estudiantes extracomunitarios y con nivel Advanced de inglés tienen a su disposición, a través de su partner Worldwide Internships, la posibilidad de cursar prácticas a nivel internacional, pudiendo realizarlas en cualquier lugar del mundo. A continuación, se muestran algunas de las empresas y organizaciones donde trabajan y hacen prácticas sus alumnos.

UNISEB está reconocida por las más prestigiosas empresas de diferentes sectores. Su formación, adaptada a la realidad actual del mundo laboral, te permitirá desenvolverte perfectamente en cualquier empresa u organización y poder desarrollar una prometedora carrera profesional.

Para hacerlo posible, UNISEB tiene convenio con importantes firmas empresariales y ofrece una bolsa de empleo en la que los alumnos y antiguos alumnos podrán acceder a más de 15.000 ofertas de trabajo mensuales a nivel nacional e internacional.

En UNISEB te ayudamos para que puedas elegir la metodología de pago que mejor se ajuste a tus necesidades. Puedes escoger entre las siguientes opciones:

-Pago fraccionado en cuotas
-Al contado con tarjeta de débito o crédito
-Transferencia bancaria

The MBA - Master in Business Administration and Management provides you with the knowledge and
skills necessary to develop your career in the following positions:

• As a business director and administrator, you will be able to take on the overall management of an organization, dealing with strategic planning, coordinating the different departments and making key decisions for the growth and sustainability of the business.
• In the role of strategic consultant, you will provide specialized advice to companies in areas such as marketing, finance, operations or human resources, helping to improve their competitiveness through detailed analysis and optimization proposals.
• As a product manager, you will be responsible for leading the life cycle of a product, from its conception to its positioning in the market, ensuring that it responds to customer needs and is aligned with business objectives.
• In the position of operations manager, you will manage the company's production and logistics processes, with the aim of improving efficiency, reducing costs and ensuring quality in the delivery of goods or services.
• As sales and commercial director, you will be in charge of designing customer acquisition and loyalty strategies, as well as managing the sales team to achieve turnover and commercial expansion objectives.
• In the position of marketing manager, you will plan and execute campaigns and actions aimed at improving brand visibility, promoting products or services and strengthening the link with consumers, using traditional and digital channels.
• In the role of brand manager, you will work on building, maintaining and evolving a brand's identity, ensuring its consistency across all customer touch points and strengthening its positioning in the market.
• In the role of business development, you will identify new business opportunities, potential strategic alliances and growth areas within the market, contributing to the sustained expansion of the organization.

Tras pedir información, deberás presentar los datos requeridos, incluyendo la verificación de la identidad y la documentación sobre la carrera académica. Una vez validados tus certificados, deberás elegir entre distintos métodos de evaluación: trabajo final, trabajos de evaluación continua o examen final y, cuando se haya aceptado tu solicitud, se formalizará la matrícula.

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Opiniones

Materias

  • E-business
  • Business Administration
  • Management
  • Dirección de empresas
  • Gestión empresarial
  • Gestion de empresas
  • Liderazgo
  • Director de marketing
  • Balance
  • Supply Chain Management
  • Administración empresarial
  • Organización empresarial
  • Fundamentos de marketing
  • Dirección Empresarial
  • Recursos Humanos
  • Gestión de recursos humanos

Temario

MODULE 1. BUSINESS PLAN
Topic 1. Vision, mission and values
Topic 2. Strategic plan
Topic 3. Business model
Topic 4. Strategic analysis
Topic 5. Monitoring the strategic plan

MODULE 2. FINANCIAL ACCOUNTING
Topic 1. The Balance Sheet
Topic 2. The profit and loss statement
Topic 3. Cash flow statements
Topic 4. Journal entries
Topic 5. Advanced accounting
Topic 6. Taxes


MODULE 3. PEOPLE MANAGEMENT
Topic 1. Human Resources Management
Topic 2. The Power of Communication
Topic 3. Sector Analysis
Topic 4. Management and Ethics
Topic 5. Adaptability of the Human Factor

MODULE 4. MARKETING FUNDAMENTALS
Topic 1. From Consumer to User
Topic 2. Branding
Topic 3. Target Audience
Topic 4. Customer Journey
Topic 5. Direct and Indirect Marketing


MODULE 5. TEAM ORGANIZATION
Topic 1. The Impact of Companies
Topic 2. Organisational Behaviour
Topic 3. Team Dynamics
Topic 4. International People Management
Topic 5. The Future of Work


MODULE 6. MARKETING PLAN
Topic 1. The Marketing Plan
Topic 2. Marketing Mix
Topic 3. Market Research
Topic 4. Marketing Strategies
Topic 5. Operational Marketing
Topic 6. Offline vs. Online
Topic 7. Pricing


MODULE 7. OPERATIONS PLANNING AND MANAGEMENT
Topic 1. Business strategy
Topic 2. Operations management
Topic 3. Demand planning and control
Topic 4. Product Design and Development
Topic 5. Capacity planning and control in operations systems
Topic 6. Quality management
Topic 7. Operations planning and control
Topic 8. The human factor in operations management

MODULE 8. PROJECT MANAGEMENT
Topic 1. Project management fundamentals
Topic 2. Team management
Topic 3. Resource management
Topic 4. Tools for agile project management


MODULE 9. SUPPLY CHAIN
Topic 1. Value chain vs. supply chain
Topic 2. Purchasing strategy
Topic 3. Inventory management
Topic 4. Distribution and transportation models
Topic 5. Reverse logistics
Topic 6. FBA - Fulfillment by Amazon
Topic 7. Keys to the value chain


MODULE 10. BUSINESS INTERNATIONALIZATION
Topic 1. Introduction to Internationalization
Topic 2. Advantages and Risks of Internationalization
Topic 3. Global Environment and Influencing Factors
Topic 4. Drivers of the Future
Topic 5. Information and resources for internationalization
Topic 6. Tools for the analysis of the international environment
Topic 7. Strategic analysis for internationalization
Topic 8. International company diagnosis
Topic 9. Selection of internationalization strategies
Topic 10. Formulation of the international strategy
Topic 11. Met hods of entering international markets
Topic 12. International marketing plan
Topic 13. Promotion and loyalty in new markets
Topic 14. Organization of the export sales department


MODULE 11. CORPORATE COMMUNICATION MANAGEMENT

Topic 1. Key concepts of internal communication
Topic 2. Communication tools and processes
Topic 3. Purpose of internal communication
Topic 4. Development of an internal communication plan
Topic 5. Main challenges and opportunities
Topic 6. Interpersonal communication in the business environment
Topic 7. Components of non-verbal communication
Topic 8. Origin and spread of rumors
Topic 9. Impact of rumors on the organization
Topic 10. Rumor management strategies
Topic 11. Adaptating internal communication to remote work
Topic 12. Digital tools for remote communication
Topic 13. Difficulties and challenges of remote communication
Topic 14. Metrics and evaluation of communication effectiveness
Topic 15. Case studies and best practices
Topic 16. Fundamentals of external communication
Topic 17. Corporate identity and image

Topic 18. Keys to effective communication
Topic 19. Communication for organisational success
Topic 20. External and internal communication
Topic 21. Main trends in communication
Topic 22. Innovative communication channels and formats
Topic 23. Communication tools in times of crisis
Topic 24. Crisis management strategies
Topic 25. Benefits of proactive management

MODULE 12. NEW VENTURE CREATION
Topic 1. Definition of Entrepreneurship and Entrepreneur Profile
Topic 2. Preparation of the Business Plan
Topic 3. Initial Financial Analysis
Topic 4. Initial Operational Decisions
Topic 5. Corporate Forms and Legal Incorporation
Topic 6. Operational Business Organization
Topic 7. Financial Decisions by Stage of Business
Topic 8. Basic Resource Budget
Topic 9. Treasury Budget
Topic 10. Complementary Sources of Financing
Topic 11. Introduction to Financial KPI's
Topic 12. Financial Planning for the Entrepreneur
Topic 13. Specific Indicators for Entrepreneurship
Topic 14. Feasibility Analysis and Follow-up
Topic 15. Control and Decision Making Tools
Topic 16. Financial Partner and Seed Capital
Topic 17. Venture Capital
Topic 18. Financial Entities
Topic 19. Public Funds
Topic 20. Account Management
Topic 21. Reasons, Strategies and Key Aspects of Exit
Topic 22. Liquidation and Closure of the Company
Topic 23. Sale or Transfer to a Third Party
Topic 24. Exit to the Financial Market
Topic 25. Final Balance and Lessons Learned

MODULE 13. SOCIOECONOMIC ENVIRONMENT
Topic 1. Introduction to the Economic Environment
Topic 2. Wealth Distribution and country characteristics
Topic 3. Historical Evolution of the Economic Environment
Topic 4. Economic Agents and Transactions
Topic 5. Price and quantity determination in a free market
Topic 6. Market Competition
Topic 7. Critical analysis of market competitiveness
Topic 8. Business cycles and national accounting
Topic 9. Importance of national accounting
Topic 10. Main economic macromagnitudes
Topic 11. Labor market
Topic 12. Balance of payments and exchange rates

Topic 15. Cryptocurrencies and new economic technologies
Topic 16. Critical evaluation of economic policies
Topic 17. World Economic Scenario
Topic 18. Currents of economic thought
Topic 19. Current economic trends
Topic 20. Future challenges of economic science

MODULE 14. DIGITAL TRANSFORMATION LEADERSHIP
Topic 1. The New Elements of Digital Transformation
Topic 2. IESE Penteo study on Digital Transformation
Topic 3. The role of digital transformation in the human resources of companies
Topic 4. Digital Transformation success stories
Topic 5. The evolution of Digital Transformation
Topic 6. Fundamental components of Digital Transformation
Topic 7. Successful stories in Digital Transformation
Topic 8. Challenges and solutions in the Digital Transformation: Technical and organisational challenges
Topic 9. Recommendations for a successful Digital Transformation
Topic 10. Sustainable Digitalization: Tips for Green Businesses
Topic 11. Impact of Frontier Technologies and Global Inequalities
Topic 12. The Empathy Map
Topic 13. Fundamentals of Digital Transformation
Topic 14. Digital Competencies in Spanish companies
Topic 15. Digital Spain and the recovery, transformation and resilience plan
Topic 16. Digital Transformation Strategies and Scope
Topic 17. Tools and centers for Digital Competences
Topic 18. Leadership in Digital Transformation
Topic 19. Innovation and Process Transformation
Topic 20. Business Intelligence (BI)
Topic 21. Current Trends in Business Intelligence and Big Data
Topic 22. Implementing Business Intelligence Systems
Topic 23. Cognitive systems and cognitive technologies
Topic 24. Decision support with BI
Topic 25. Future of Business Intelligence and Digital Transformation
Topic 26. Strategic benefits of predictive analytics
Topic 27. Organisational Intelligence
Topic 28. Strategies to improve business decision-making
Topic 29. Cybersecurity challenges
Topic 30. Adaptation of privacy policies to the GDPR
Topic 31. Future privacy rules for a digital EU
Topic 32. Good practices in cybersecurity
Topic 33. Information security and e-trust in Spanish households

Topic 34. Trends and awareness in cybersecurity

Llama al centro

¿Necesitas un coach de formación?

Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.

900 49 49 40

Llamada gratuita. Lunes a Viernes de 9h a 20h.

MBA – Master semipresencial in Business Administration

Precio Emagister

4.350,81 € 10.162,93 € IVA inc.

*Precio Orientativo

Importe original en USD:

$ 5.127 $ 11.976