MBA – Master semipresencial in Business Administration
MBA
Semipresencial Madrid
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Tipología
MBA
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Metodología
Semipresencial
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Idiomas
Inglés, Castellano
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Lugar
Madrid
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Duración
12 Meses
Do you want to acquire comprehensive knowledge in marketing, finance, human resources, procurement, and the rest of the main areas of business, with a special emphasis on communication and talent management? If your answer is yes, this MBA is designed for you.
With the MBA – Master in Business Administration and Management, available in the Emagister catalogue, you will learn about vision, mission and values, strategic plan, business model, strategic analysis, strategic plan monitoring, the balance sheet, the profit and loss statement, cash flow statements, journal entries, advanced accounting, taxes, human resources management, the power of communication, sector analysis, management and ethics, adaptability of the human factor, from consumer to user, branding, target audience, customer journey, direct and indirect marketing. Furthermore, you will delve into other topics such as introduction to internationalization, advantages and risks of internationalization, global environment and influencing factors, drivers of the future, information and resources for internationalization, tools for international environment analysis, strategic analysis for internationalization, international company diagnosis, selection of internationalization strategies, formulation of the international strategy, methods of entry into international markets, international marketing plan, promotion and loyalty in new markets, and organization of the export sales department.
Thanks to this specialization, offered by UNISEB, you will be able to work as a Product Manager, being responsible for leading the life cycle of a product, from its conception to its market positioning, ensuring it meets customer needs and is aligned with business objectives, or in the position of Operations Manager, where you will manage the company's production and logistics processes, with the aim of improving efficiency, reducing costs, and guaranteeing quality in the delivery of goods or services.
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The MBA – Master in Business Administration and Management aims to equip students with the following knowledge and skills:
Provide in-depth training in the main functional areas of business: marketing, finance, human resources, procurement, talent management, and corporate communication.
Enable students to develop, implement, and evaluate successful business strategies tailored to organizational needs.
Strengthen leadership and management capabilities, with a focus on team motivation, leadership, and internal communication.
Prepare students to take on more senior roles in their careers, including General Manager, Functional Director, or SME Manager.
Promote informed decision-making, process optimisation, and continuous improvement in business operations.
Offer personalised academic support through experienced tutors who foster both academic and professional development.
Enhance employability and career prospects in both national and international business environments.
The MBA is aimed at professionals seeking to accelerate their careers and assume greater responsibilities. Specifically, it is designed for:
Functional directors in SMEs or mid-level managers (e.g., Product Manager) looking to transition into a general management role or a director position in a larger company.
Individuals aiming for senior roles such as General Manager, Functional Director, or SME Manager.
The access process starts with the information request:
You must complete the information request form on the website.
A UNISEB training agent will then contact you to provide details and answer questions about the admission process.
MBA – Master semipresencial in Business Administration
Dual Degree: Upon completion, you receive a diploma issued by the Instituto Superior Europeo de Barcelona (ISEB) and the Universidad Isabel I.
Harvard Content: Includes the "Managing Yourself Course" with content from Harvard Business Publishing.
Blended On-site Methodology: The program combines:
Weekly on-site classes in Madrid, featuring workshops and practical activities.
A mandatory Intensive Week in Burgos (headquarters of Universidad Isabel I) with applied sessions, simulators, and visits to leading companies.
You will have an advisor at your disposal whom you can contact to provide you with the necessary assistance or with the completion of the enrollment process.
The MBA provides the skills and knowledge to succeed in the following roles:
Business Director / General Manager: Lead the strategic planning, coordination, and decision-making processes across all departments to ensure sustainable business growth.
Strategic Consultant: Advise companies on improving performance in key areas such as marketing, operations, finance, or HR through data-driven analysis and tailored strategies.
Product Manager: Oversee the full lifecycle of a product—from development to market launch—ensuring it meets customer needs and aligns with business goals.
Operations Manager: Manage production and logistics processes, focusing on improving operational efficiency, cost reduction, and quality assurance.
Sales & Commercial Director: Develop acquisition and retention strategies, lead sales teams, and drive revenue growth and market expansion.
Marketing Director: Design and implement marketing campaigns to increase brand awareness, boost product visibility, and engage customers through both traditional and digital channels.
Brand Manager: Build and maintain a strong, consistent brand identity across all touchpoints while ensuring its market relevance and appeal.
Business Development Manager: Identify new markets, strategic partnerships, and growth opportunities to support long-term business expansion.
The European Superior Institute of Barcelona (ISEB) aims to attract the best talent. We understand that financing your education at a high-performance educational center can be a challenge. The decision to pursue a Master's degree is a significant investment, so UNISEB offers its students different payment options, assisting in the financing of their studies:
Lump sum payment with debit/credit card
Bank transfer
Possibility of financing the payment (or Installment payments available)
If you are a company, we have special financing conditions. If you would like more information, you can inquire here.
Take a leap in your professional career with UNISEB. Complete the information request form now and one of the training agents will contact you as soon as possible.
The team will be available to answer all your questions and provide you with details about the training programs, learning methods, and any other information you may need.
The program includes access to employment and guidance services:
Job Board: Enrollment in the Job Board is offered, featuring more than 15,000 job offers.
Career Guidance: The Career Service (employment guidance service) is available.
Internships: There is the possibility of completing national and international internships.
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Materias
- E-business
- Business Administration
- Management
- Strategic Plan
- Strategic Analysis
- Monitoring the strategic plan
- The Balance Sheet
- Journal entries
- Taxes
- Advanced accounting
- Operational marketing
- Marketing Strategies
- Business strategy
Profesores
Equipo Docente
Cuerpo docente
Temario
MODULE 1. BUSINESS PLAN
- Topic 1. Vision, mission and values
- Topic 2. Strategic plan
- Topic 3. Business model
- Topic 4. Strategic analysis
- Topic 5. Monitoring the strategic plan
MODULE 2. FINANCIAL ACCOUNTING
- Topic 1. The Balance Sheet
- Topic 2. The profit and loss statement
- Topic 3. Cash flow statements
- Topic 4. Journal entries
- Topic 5. Advanced accounting
- Topic 6. Taxes
MODULE 3. PEOPLE MANAGEMENT
- Topic 1. Human Resources Management
- Topic 2. The Power of Communication
- Topic 3. Sector Analysis
- Topic 4. Management and Ethics
- Topic 5. Adaptability of the Human Factor
MODULE 4. MARKETING FUNDAMENTALS
- Topic 1. From Consumer to User
- Topic 2. Branding
- Topic 3. Target Audience
- Topic 4. Customer Journey
- Topic 5. Direct and Indirect Marketing
MODULE 5. TEAM ORGANIZATION
- Topic 1. The Impact of Companies
- Topic 2. Organisational Behaviour
- Topic 3. Team Dynamics
- Topic 4. International People Management
- Topic 5. The Future of Work
MODULE 6. MARKETING PLAN
- Topic 1. The Marketing Plan
- Topic 2. Marketing Mix
- Topic 3. Market Research
- Topic 4. Marketing Strategies
- Topic 5. Operational Marketing
- Topic 6. Offline vs. Online
- Topic 7. Pricing
MODULE 7. OPERATIONS PLANNING AND MANAGEMENT
- Topic 1. Business strategy
- Topic 2. Operations management
- Topic 3. Demand planning and control
- Topic 4. Product Design and Development
- Topic 5. Capacity planning and control in operations systems
- Topic 6. Quality management
- Topic 7. Operations planning and control
- Topic 8. The human factor in the operations management
MODULE 8. PROJECT MANAGEMENT
- Topic 1. Project management fundamentals
- Topic 2. Team management
- Topic 3. Resource management
- Topic 4. Tools for agile project management
MODULE 9. SUPPLY CHAIN
- Topic 1. Value chain vs. supply chain
- Topic 2. Purchasing strategy
- Topic 3. Inventory management
- Topic 4. Distribution and transportation models
- Topic 5. Reverse logistics
- Topic 6. FBA – Fulfillment by Amazon
- Topic 7. Keys to the value chain
MODULE 10. BUSINESS INTERNATIONALIZATION
- Topic 1. Introduction to Internationalization
- Topic 2. Advantages and Risks of Internationalization
- Topic 3. Global Environment and Influencing Factors
- Topic 4. Drivers of the Future
- Topic 5. Information and resources for internationalization
- Topic 6. Tools for the analysis of the international environment
- Topic 7. Strategic analysis for internationalization
- Topic 8. International company diagnosis
- Topic 9. Selection of internationalization strategies
- Topic 10. Formulation of the international strategy
- Topic 11. Methods of entering international markets
- Topic 12. International marketing plan
- Topic 13. Promotion and loyalty in new markets
- Topic 14. Organization of the export sales department
MODULE 11. CORPORATE COMMUNICATION MANAGEMENT
- Topic 1. Key concepts of internal communication
- Topic 2. Communication tools and processes
- Topic 3. Purpose of internal communication
- Topic 4. Development of an internal communication plan
- Topic 5. Main challenges and opportunities
- Topic 6. Interpersonal communication in the business environment
- Topic 7. Components of non-verbal communication
- Topic 8. Origin and spread of rumors
- Topic 9. Impact of rumors on the organization
- Topic 10. Rumor management strategies
- Topic 11. Adapting internal communication to remote work
- Topic 12. Digital tools for remote communication
- Topic 13. Difficulties and challenges of remote communication
- Topic 14. Metrics and evaluation of communication effectiveness
- Topic 15. Case studies and best practices
- Topic 16. Fundamentals of external communication
- Topic 17. Corporate identity and image
- Topic 18. Keys to effective communication
- Topic 19. Communication for organizational success
- Topic 20. External and internal communication
- Topic 21. Main trends in communication
- Topic 22. Innovative communication channels and formats
- Topic 23. Communication tools in times of crisis
- Topic 24. Crisis management strategies
- Topic 25. Benefits of proactive management
MODULE 12. NEW VENTURE CREATION
- Topic 1. Definition of Entrepreneurship and Entrepreneur Profile
- Topic 2. Preparation of the Business Plan
- Topic 3. Initial Financial Analysis
- Topic 4. Initial Operational Decisions
- Topic 5. Corporate Forms and Legal Incorporation
- Topic 6. Operational Business Organization
- Topic 7. Financial Decisions by Stage of Business
- Topic 8. Basic Resource Budget
- Topic 9. Treasury Budget
- Topic 10. Complementary Sources of Financing
- Topic 11. Introduction to Financial KPI’s
- Topic 12. Financial Planning for the Entrepreneur
- Topic 13. Specific Indicators for Entrepreneurship
- Topic 14. Feasibility Analysis and Follow-up
- Topic 15. Control and Decision-making Tools
- Topic 16. Financial Partner and Seed Capital
- Topic 17. Venture Capital
- Topic 18. Financial Entities
- Topic 19. Public Funds
- Topic 20. Account Management
- Topic 21. Reasons, Strategies and Key Aspects of Exit
- Topic 22. Liquidation and Closure of the Company
- Topic 23. Sale or Transfer to a Third Party
- Topic 24. Exit to the Financial Market
- Topic 25. Final Balance and Lessons Learned
MODULE 13. SOCIOECONOMIC ENVIRONMENT
- Topic 1. Introduction to the Economic Environment
- Topic 2. Wealth Distribution and country characteristics
- Topic 3. Historical Evolution of the Economic Environment
- Topic 4. Economic Agents and Transactions
- Topic 5. Price and quantity determination in a free market
- Topic 6. Market Competition
- Topic 7. Critical analysis of market competitiveness
- Topic 8. Business cycles and national accounting
- Topic 9. Importance of national accounting
- Topic 10. Main economic macromagnitudes
- Topic 11. Labor market
- Topic 12. Balance of payments and exchange rates
- Topic 13. Fiscal policy
- Topic 14. Monetary policy
- Topic 15. Cryptocurrencies and new economic technologies
- Topic 16. Critical evaluation of economic policies
- Topic 17. World Economic Scenario
- Topic 18. Currents of economic thought
- Topic 19. Current economic trends
- Topic 20. Future challenges of economic science
MODULE 14. DIGITAL TRANSFORMATION LEADERSHIP
- Topic 1. The New Elements of Digital Transformation
- Topic 2. IESE Penteo study on Digital Transformation
- Topic 3. The role of digital transformation in the human resources of companies
- Topic 4. Digital Transformation success stories
- Topic 5. The evolution of Digital Transformation
- Topic 6. Fundamental components of Digital Transformation
- Topic 7. Successful stories in Digital Transformation
- Topic 8. Challenges and solutions in the Digital Transformation: Technical and organizational challenges
- Topic 9. Recommendations for a successful Digital Transformation
- Topic 10. Sustainable Digitalization: Tips for Green Businesses
- Topic 11. Impact of Frontier Technologies and Global Inequalities
- Topic 12. The Empathy Map
- Topic 13. Fundamentals of Digital Transformation
- Topic 14. Digital Competencies in Spanish companies
- Topic 15. Digital Spain and the recovery, transformation and resilience plan
- Topic 16. Digital Transformation Strategies and Scope
- Topic 17. Tools and centers for Digital Competences
- Topic 18. Leadership in Digital Transformation
- Topic 19. Innovation and Process Transformation
- Topic 20. Business Intelligence (BI)
- Topic 21. Current Trends in Business Intelligence and Big Data
- Topic 22. Implementing Business Intelligence Systems
- Topic 23. Cognitive systems and cognitive technologies
- Topic 24. Decision support with BI
- Topic 25. Future of Business Intelligence and Digital Transformation
- Topic 26. Strategic benefits of predictive analytics
- Topic 27. Organizational Intelligence
- Topic 28. Strategies to improve business decision making
- Topic 29. Cybersecurity challenges
- Topic 30. Adaptation of privacy policies to the GDPR
- Topic 31. Future privacy rules for a digital EU
- Topic 32. Good practices in cybersecurity
- Topic 33. Information security and e-trust in Spanish households
- Topic 34. Trends and awareness in cybersecurity
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MBA – Master semipresencial in Business Administration