Master in Business Management (English)

INSA Business, Marketing & Communication School

5.100 
IVA exento

Información importante

  • Master
  • Barcelona
  • 350 horas lectivas
  • Duración:
    1 Año
  • Cuándo:
    20/10/2014
Descripción

To provide the student the best tools, knowledge and abilities in order to succeed at executive level in the general business arena. To show you how to make the beneficial decisions for your business, and how to manage your team, through an accurate analysis of the market, operating systems, budget management, strategic planning and productivity. To effectively teach you the ethical principles required of an executive in this field.
Dirigido a: Graduates. Professionals.

Información importante

Certificado de asistencia otorgado por INSA Business, Marketing & Communication School

Instalaciones y fechas

Dónde se imparte y en qué fechas

Inicio Ubicación
20 de octubre de 2014
Barcelona
Carrer Torrent de l'Olla, 208, 08012, Barcelona, España
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¿Qué aprendes en este curso?

BUSINESS
business management
Operations
Business strategy
Entrepreneurship

Profesores

INSA INSA
INSA INSA
Dept. Administración

Temario

1. Business Policy and Business Administration. Strategy.

2. Strategies and Policies of Marketing Management.

3. Economic Control and optimization of results.

4. Production Management, Operations, Logistics and Quality Control.

5. Commercial Management: organization of commercial networks.

6. Managerial Skills: Coaching, Empowerment, Leadership and Organization.

7. Economic Analysis of Managerial Decisions.

8. Financial Management: Management, Strategy and Value Creation.

9. Company Assesments: mergers, procurement, joint-venture.

10. Globalization and Internationalization of Markets. Analysis.

11. Managerial Ethics and Social Corporate Responsibility.

12. Branding: The Management of the Value of a Brand (Know-How).

13. The social agents: Union and Employee Head Offices. Cooperation and resolution of

labour conflicts.

14. Judicial and fiscal treatment of the managerial activities.

15. Technological Innovation in the companies. Management of global knowledege.

16. Balance Scorecard: strategies design for management.

17. Final Project: Strategic Business Plan.


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