0A005GES ::: Introduction to IBM SPSS Modeler and Data Mining (V16)

Introduction to Data Mining

• List two applications of data mining
• Explain the stages of the CRISP-DM process model
• Describe successful data-mining projects and the reasons why projects fail
• Describe the skills needed for data mining

Working with Modeler

• Describe the MODELER user-interface
• Work with nodes
• Run a stream or a part of a stream
• Open and save a stream
• Use the online Help

A Data-Mining Tour

• Explain the basic framework of a data-mining project
• Build a model
• Deploy a model

Collecting Initial Data

• Explain the concepts ''data structure'', ''unit of analysis'', ''field storage'' and ''field measurement level''
• Import Microsoft Excel files
• Import IBM SPSS Statistics files
• Import text files
• Import from databases
• Export data to various formats

Understanding your Data

• Audit the data
• Explain how to check for invalid values
• Take action for invalid values
• Explain how to define blanks

Setting the Unit of Analysis

• Set the unit of analysis by removing duplicate records
• Set the unit of analysis by aggregating records
• Set the unit of analysis by expanding a categorical field into a series of flag fields

Integrating Data

• Integrate data by appending records from multiple datasets
• Integrate data by merging fields from multiple datasets
• Sample records

Deriving and Reclassifying Fields

• Use the Control Language for Expression Manipulation (CLEM)
• Derive new fields
• Reclassify field values

Looking for Relationships

• Examine the relationship between two categorical fields
• Examine the relationship between a categorical field and a continuous field
• Examine the relationship between two continuous fields

Introduction to Modeling

• List three modeling objectives
• Use a classification model
• Use a segmentation model