Cultural and Urban Trends in a Global Environment (Winter programme)

Heritage is often defined as our roots, our collective memory. Heritage gives shape to the distinctive character of a country, nation, ethnic group and, finally, an individual. The process of globalization coupled with a strong consumer culture brings forth the reconsidering of socio-cultural values, making people strive to find their singularity and authenticity.

In this context, the problem of the protection of heritage sites and their effective management takes on special attention. Tourism thus becomes one of the main facilitators and providers of cultural, natural and historical heritage. Nowadays, for successful management of museums, natural parks, heritage monuments and other tourism sites, the necessities of the visitors must be studied and analyzed before, during and after the visit.

This program will provide essential insight into the general components and particular aspects of the design and management of tourism heritage sites.