MASTER IN DIGITAL STRATEGY AND LEADERSHIP

·The main goal of this Master is to acquire the knowledge and abilities needed to ensure your business projects succeed in digital environments, to maximise revenue, and stay at the forefront of your sector.
·The massive potential your projects will gain thanks to the incorporation of appropriate digital strategies.
·How to establish your digital objectives, measure them, and optimise them.
·How to motivate your digital teams, understanding their needs and adapting yourself to each discipline.
·How to lead a digital project and significantly increase its chances for success.
·How to establish the most efficient methodologies to use for each business strategy.
·How to use growth hacking marketing strategies in order to accelerate your business’s growth.
·How to manage your brand’s reputation.

All managers must understand digital environments. Whether you rely on in-house teams or you hire third parties to carry out your digital business plans, being able to effectively lead these actions will make all the difference when it comes to reaching success and obtaining the best return on investment. This Master is for you if:

·You must make quick and efficient decisions on digital projects.
·You want further training in order to lead teams and/or projects, and to tackle digital challenges.
·You want to be more competitive and not lag behind in the employment market.
·You have an entrepreneurial spirit and want to ensure your success.

Access to this programme is restricted to candidates who have an academic degree. Candidates who do not hold an academic degree will be able to access the programme by virtue of their professional achievements, training, or equivalent achievements.
Aside from these requirements, candidates must fill in an application for admission and, depending on the result of the application, candidates may be requested to perform a personal interview.

Dual degree: IM Digital Business School and Universitat Abat Oliva CEU.

You’ll make a difference in your career thanks to this transformative programme and its global approach. Once you have completed the programme, you will feel confident in your abilities to solve any digital challenges you may come up against.

A pedagogical advisor will contact you to make sure the programme you’ve chosen is the one you truly need and to offer you the training that will best fit your profile.