Postgraduate Diploma in Retail Design. Design and Concept: Brand
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El grupo docente podría ser el que mejor me a tratado durante mi época estudiantil. Aquí la enseñanza es de calidad y también sus temarios son muy actuales. Una buena experiencia y lo volvería a hacer.
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Postgrado
En Barcelona
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Be professional with this postgraduate course in retail design!
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Tipología
Postgrado
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Idiomas
Inglés
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Lugar
Barcelona
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Duración
5 Meses
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Créditos
30
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Prácticas en empresa
Sí
The programme is a postgraduate training designed for anyone who wants to know professionally the methodological and design branding field about large-scale market surfaces. The programme of this course is about the professional tools and the theoretical concepts that every designer needs to master.
The aim of this postgraduate course is to teach students the fundamentals and skills required to perform any task about branding design, which requires many stages of research, analysis, modeling, adjustments and adaptations pre-production final service/space. It also covers many disciplines and trades on a space/service taking in consideration the design and the number of people participating on it.
The purpouse is to carry out a process of observation and a research of alternatives and possibilities in the world of small-scale branding in order to be able to develop and control the final design, not only in the material, but also image, communication and brand.
The theory and the practical exercises will give the student a conceptual knowledge in this field, in great demand nowadays in the technological and social circles.
Among other knowledge that the experience and knowledge of the trainers will give you to achieve a higher status, Emagister and the ELISAVA are willing to help you to achieve your dreams. What are you waiting for to move forward?
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
Aimed at:
-Graduate in Design.
-Graduate in Fine Arts.
-Graduate in Communication.
-Professional with proven experience in this field.
Postgraduate Degree in Retail Design. Design and Concept: Branding. Awarded by UVic-UCC.
Opiniones
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El grupo docente podría ser el que mejor me a tratado durante mi época estudiantil. Aquí la enseñanza es de calidad y también sus temarios son muy actuales. Una buena experiencia y lo volvería a hacer.
← | →
Valoración del curso
Lo recomiendan
Valoración del Centro
Gemma Pujol
Logros de este Centro
Todos los cursos están actualizados
La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 24 años en Emagister.
Materias
- Branding
- Merchandising
- Visual merchandising
- Retail
- Research Project
- Design and concept
- Marketing theory
- Challenge of branding
- Eco-design
- Brand analysis
- Design as strategy
- World of retail
- New Technologies
- Transformation of consumption
- Consumer Behavior
- Association of elements
- Varieties
- Types and strategies
- Brand identity
- Retail iconography
Profesores
Carmen Malvar
Director
Cuenta con una Licenciatura en Interiores por la Escuela de arte ‘Maestro Mateo School of Art and Crafts’ en España y es Licenciada en Arquitectura con honores por el ‘Pratt Institute School of Architecture’. Fundadora y gerente de Atelier Malvar + Tusch .Llc en Nueva York, especializado en diseño y consultoría de marcas.
Temario
- Introduction to marketing theory / Retail branding
Marketing theory.Display of case studies.Group work: case studies (market comparisons by country, age, etc.).Discussion: sharing case study results.
- The challenge of branding / New technologies
Introduction to the challenge of branding. A journey through the world of retail (introduction).New technologies: the transformation of consumption.The “tuning” phenomenon: customisation (the self factor). Discussion: association of elements and environments with consumer behaviour.Group case study. Introduction to branding and its varieties.Types and strategies.Brand analysis.Discussion: the process for analysing branding strategies.
- Research project
Project presentation and development.Work in research groups.New trends and eco-design.Project presentation and group discussion.
- Graphic art / Brand identity and imagery
Design as strategy.Analysis of the search process for retail iconography.Values and trends.Case studies.
- Field trips
- Visual - Window-dressing
Visual merchandising / product display / Fixtures & Flow.The principles of visual merchandising.Marketing applied to social shopping behaviour. Tour Shopping.Product analysis and strategy.Case study and exercise: business analysis and product display research.Models: effective display techniques.Window-dressing.Window-dressing as a hook/attraction technique.States: the exchange.
- The dynamics of crossing: input-output, in-out.
Exercise: how to capture a customer's social profile.The technique of window-dressing.Materials, lighting and technologies.
- Trends
Market trends.New customers and customer segmentation.
- Commercial design and image. Brand / Project
Project presentation and development.Project development and exhibition.Presentation and discussion of proposals.Lighting/materials.Introduction: choosing environments.Synergies: light-material.New lighting technologies and materials.The effect. Handling spaces (infographics, scenography).Group work discussion: analysis and selection of lighting and states for activity programmes.
- FP-Final project: hands-on exercise with partner company
The project has to cover all modules developed throughout the course.Project presentation.Development of brief in groups.Presentation of findings to the partner company.Conclusion.
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Postgraduate Diploma in Retail Design. Design and Concept: Brand