Postgraduate Diploma in Retail Design. Design and Space: Shopping
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En lo que respecta al curso es muy completo y me gusta. También los profesores tienen una dedicación increíble, su trato es prácticamente individual y eso te da mucha confianza con ellos. Me encanta.
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Postgrado
En Barcelona
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Tipología
Postgrado
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Idiomas
Inglés
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Lugar
Barcelona
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Horas lectivas
200h
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Duración
5 Meses
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Créditos
30
The design is a procedure in the previous analogical configurations for the research of a solution in any field. The programme is a postgraduate training designed for anyone who wants to know professionally the field of methodological design and branding of the large-scale market surfaces. The programme of this course is about the professional tools and the theoretical concepts that every designer needs to master.
The goal of this postgraduate diploma is to study and apply in a practical way the keys of design needed for the development for retail design; to know and to apply market and social studies, learning to interpret and apply this information to design the "material" in the world retail. The student will learn to design spaces giving the answers to the client’s needs and making qualitative differences in the branding field.
The theory and the practical exercises will give the student a conceptual knowledge in this field, in great demand nowadays in the technological and social circles.
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
Aimed at: Graduates in Design. Graduates in Fine Arts. Graduates in Communication. Professionals with proven experience in this field.
Postgraduate Degree in Retail Design. Design and Space: Shopping. Awarded by UVic-UCC.
Opiniones
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En lo que respecta al curso es muy completo y me gusta. También los profesores tienen una dedicación increíble, su trato es prácticamente individual y eso te da mucha confianza con ellos. Me encanta.
← | →
Valoración del curso
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Valoración del Centro
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La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 24 años en Emagister.
Materias
- Branding
- E-commerce
- Merchandising
- Visual merchandising
- Retail
- Shopping
- Concept design
- Retail design
- Retail space
- Market strategies
- Showcase implementation
- Eco-lighting
- Visual communication
- Communication tools
- Market concepts
- Design shop
- Design shop space
- Expansion models
- Market plans
- Future markets
Profesores
Carmen Malvar
Director
Cuenta con una Licenciatura en Interiores por la Escuela de arte ‘Maestro Mateo School of Art and Crafts’ en España y es Licenciada en Arquitectura con honores por el ‘Pratt Institute School of Architecture’. Fundadora y gerente de Atelier Malvar + Tusch .Llc en Nueva York, especializado en diseño y consultoría de marcas.
Temario
- Group case study. Strategic branding
Course introduction and presentation. A journey through the branding world in large spaces.Case studies.Practical group work: development of a branded product.Practical group work: background and steps for developing a product.Practical group work.Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.
- Market strategies and plans / Expansion models
Market strategies and plans.Basis and concepts that define the market.Market plans and strategies.Case studies: analysis of examples.Market “scales”.Trends and models.Practical discussion session: future markets.
- Concept design and showcase implementation / Project with partner company
Project presentation and development.Project development and scheduled field trip (Essapunt visit).Presentation of project ideas.Project implementation in the real showcase.
- E-commerce / Communication tools / Visual communication
Graphics and Impressions.Communication tools.Visual communication.Commerce.E-Commerce.Web Commerce.
- Eco-lighting
Lighting.Ecology in lighting.Trends and models.Tools for using eco-lighting.
- Final project
Design and concept: how to stand out using marketing strategies.Layouts (circuits).Window-dressing.Visual Merchandising.Lighting in shopping centres.Graphic art and visual communication.Construction materials and techniques.
Información adicional
The programme of this course is about the professional tools and the theoretical concepts that every designer needs to master.
The goal of this postgraduate diploma is to study and apply in a practical way the keys of design needed for the development for retail design; to know and to apply market and social studies, learning to interpret and apply this information to design the "material" in the world retail. The student will learn to design spaces giving the answers to the client’s needs and making qualitative differences in the branding field.
The theory and the practical exercises will give the student a conceptual knowledge in this field, in great demand nowadays in the technological and social circles.
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Postgraduate Diploma in Retail Design. Design and Space: Shopping