Postgraduate in Fashion Product Management
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Los profesores tienen mucho conocimiento te guian en el proceso para que te desarrolles de manera artisitca.
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Postgrado
En Barcelona
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Be an expert with this learning and take a step forward
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Tipología
Postgrado
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Lugar
Barcelona
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Duración
3 Meses
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Inicio
Octubre 2026
Be part of the labor market with this program offered through Emagister, and format with the Postgraduate in Fashion Product Management taught by IED Barcelona Istituto Europeo di Design.
In this highly competitive context, the Postgraduate in Fashion Product Management fosters an understanding of product processes (efficient management and organisation), marketing strategies and communication, as well as inspiration mechanisms and the ability to develop trends from a creative and cultural perspective.
The program strikes a balance between the analytical side and the creative side and provides knowledge of each functional area with which the fashion product manager is expected to interact (retail, visual, artistic direction, communication) so as to encourage a 360° strategy.
Access this training by following the enrollment process and do not miss this opportunity given by Emagister
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
The programme content is divided into teaching sessions, modules and exercises that will enable you to replicate the process and professional management of a fashion project. It is structured into different types of teaching sessions: theoretical classes, experimental classes/case studies, workshops, professional talks and project development. You will complete the postgraduate course by developing a final project in collaboration with a company in the sector, with the aim of learning how to apply the knowledge you have acquired in a real market situation.
This postgraduate course is aimed at a variety of profiles: from fashion designers who want to acquire knowledge of product coordination and management to product managers who want to expand their knowledge or marketing and communication professionals interested in learning more about fashion products. It is also designed so that professionals in fashion companies can immerse themselves in everything related to products, collections and their integration with other departments. It will also be useful for human resources professionals who want to learn how all the departments related to fashion products within an organisation work. The programme is designed to foster creative, technical and communication processes and to understand how all the departments of a company involved in product creation work.
The Postgraduate Course in Fashion Product Management focuses on the strategic vision needed to create or strengthen a brand through collections that make a difference in a highly competitive market. To this end, it offers a comprehensive overview of the fashion product creation process, from design to distribution to retailers. This degree responds to a versatile and dynamic role that is increasingly in demand by the industry, opening the door to new professional opportunities where you can combine technical knowledge and creativity. Studying this programme entirely in English and in a city like Barcelona will strengthen your profile from an international perspective. It also stands out for its strong practical and experiential component, including experimental classes, case studies, workshops, professional talks and project development.
The center will contact you once you send your information through the form.
Opiniones
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Valoración del curso
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La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 9 años en Emagister.
Materias
- Branding
- Historia de la moda
- Management
- Moda
- Visual
- Fashion
- Communication
- Estilo
- Lujo
- Product management
- Industria de la moda
- Códigos de vestimenta
- Competition
- Art direction
- Fashion Product Management
- Etail
- Products operate
- Taking into account positioning
- Brand values
- Optimise collections
Profesores
Anna Sabater
Coordinadora
www.istaboutproduct.com Licenciada en Ciencias Empresariales (UAB), DAF de Marketing (ESADE), Diseño de moda (IDEP), Diseño de tejidos (Central Saint Martins School of Art), Marketing Relacional (IESE) y Gestión de proyectos (IESE). Actualmente asesora a empresas textiles y de confección en el desarrollo de su estrategia de producto, así como en la estructuración de las colecciones, definición de estilo y desarrollo de marca a través del producto.
Temario
CULTURAL COMPONENT
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The fashion system
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The history of fashion
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Macrotrends
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Art direction
STRATEGIC COMPONENT
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Market research
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Strategic marketing
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Product strategy
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Efficiency analysis
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Style codes
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Branding
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Branding and the product
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Luxury
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Trends and styling
TECHNICAL COMPONENT
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Fashion marketing
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Online marketing & communication
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The fashion designer
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Fast fashion and trends
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Product processes
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Product management
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Purchasing, logistics and suppliers
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The merchandising plan
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Product analysis and guidelines
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The retail product
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Pos product experience
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Visual merchandising
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Intellectual property & licensing
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A sustainable product
PROJECT COMPONENT
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Mystery product shopping
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Trend analysis
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The definition of style
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Strategic product project
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Final project
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Postgraduate in Fashion Product Management
