Summer School - Sports Management: Entrepreneurship Approach

- Observe how sport in a daily routine affects social, cultural and personal dimensions.
- Identify subcultures and subgroups developed around different sports such as track and field, soccer, cycling and gym, etc.
- Analyze how socio cultural trends affect and even generate new sports activities.
- Discover what sports organizations exist, both nationally and internationally, their typology and functioning.
- Acquire a general idea of sports organization functions and get to know the competitive area of sports industry.
- Analize the phenomenon of the Olympic Games, motor sports and other internationally reknowned competitions: identify their profitability and beneficial effect for a country or a city.
- Identify different models used in the management of the facilities after a massive event and learn how to optimize the profitability of sports facilities.
- Observe the close relationship that exists between the tourism industry and the sports industry and identify the economic, political, and socio-cultural benefits of a sports destination.
- Get to know different business models, their focus and management strategies.
- Observe the relationship between social and cultural trends and corporate innovation processes.
- Get to know different expansion strategies.
- Acquire practical knowledge about managing a lucrative and commercial sports club such as a gym or a social sports club.
- Identify key aspects in the sports club management.
- Learn the techniques and strategies for fundraising.
- Observe a strong link between the sports industry and tourism industry.
- Identify economic, political and socio-cultural benefits of a sports destination.
- Conceptualize the term “Country Brand”.
- Get to know how government can encourage and promote sports tourism in a country, region or a city.

- Undergraduate Students, Graduate Students or Young Professionals

- Undergraduate Students, Graduate Students or Young Professionals
- Language Skills: Level of English - Intermediate (B1-B2))

As modern pace of life accelerates, the society of the 21st century recovers a Roman motto “mens sana in corpora sano”. The awareness about the importance of doing sports is growing, acting as a powerful driver for one of the most prolific and dynamic industries, which involves, as follows; organization of sports events, sports club management, facilities profitability, tourism destination development, design of mixed activities, co-products creation, etc. Due to its diverse, quickly-changing nature sports industry gives endless opportunities for business.

This program’s main objective is the student’s introduction into the industry of sports from a business management point of view.

Once you have requested the information, you will be contacted by the International Team of CETT-UB and they will provide you with more information.

Yes, there are different Tuitions and Fees depending on the modality chosen (3-week modality or 4-week modality) and the lodging option.