Master in Advanced Design Management, Strategy and Entrepreneurship
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La mejor universidad de la región y me atrevo decir de la ciudad. Me encantó como me han recibido en ella y también felicitaciones por sus cursos. Animo a todos venir y asesorarse por sus formaciones. Muchas gracias por todo.
← | →
Master
En Barcelona
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Reach new knowledges and skills with the help of this master!
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Tipología
Master
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Idiomas
Inglés
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Lugar
Barcelona
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Duración
2 Semestres
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Inicio
Septiembre
This course has been designed by the Design, Strategy and Management team at ELISAVA and is being executed in collaboration with Rotterdam Business School.
Design is more and more perceived as a complex management transversal activity in which user/consumers needs, market dynamics, and business strategies meet.
Likewise, management methodology known as design management, as project development model for design professionals and as business model for creative firms, was not able to adapt itself to the changeable and dynamic flow of current markets.
The necessity of planning new patterns demands a rupture with rigid structures and a tackling of more organic working methodologies, adaptable to changeable times and to new societies and emerging markets. This new planning must be focused on strategy and entrepreneurship with new thought preconceptions.
Información importante
Para realizar esta formación debes tener uno de estos niveles de estudios: Grado, Licenciatura, Diplomatura..., Máster, Posgrado, Doctorado o en último curso
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
This programme has the main goal of providing (within a design + management perspective) with the necessary tools in order to navigate the new exchange dynamics for the production and distribution of products and services.
To generate interdisciplinary synergies that provide participants with the knowledge for developing new projects and for optimising those that already exist.
The programme must train in the knowledge and application of design management working methodologies that are adapted to the new business, social, and geographic scenarios of today’s world. It must also provide its participants with a wide knowledge of the strategies and the several ways of approaching design management from the aspects of Strategy and Entrepreneurship.
Entrepreneurs, Intrapreneurs, Independent Professionals, Creative Industries, Professionals, Designers, Managers; social entrepreneurs, start Up leaders and commerce oriented enthusiasts.
Master’s Degree in Advanced Design Management, Strategy and Entrepreneurship. Awarded by UVic-UCC.
Opiniones
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La mejor universidad de la región y me atrevo decir de la ciudad. Me encantó como me han recibido en ella y también felicitaciones por sus cursos. Animo a todos venir y asesorarse por sus formaciones. Muchas gracias por todo.
← | →
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Materias
- E-business
- Branding
- Management
- Storytelling
- Innovation
- Entrepreneurship
- Strategy
- Design
- Production
- Business Models
- Advanced design
- R D
- Business practices
- Business objects
- Business tools
- Development programmes
- Platforms
- Study cases
- Circular economy
- Impact on society
Profesores
Temario
- MODULE 1 GLOBAL OVERVIEW (October, November & December)
The main objective of the first module is to introduce you all the concepts that are going to be developed during the whole Master and to understand how the current changing environment offers multiple windows of opportunities. At the end of this module, you will have to create a team and decide the challenge you will focus on during the next months.
- MODULE 2 CONCEPTUALIZATION (January)
During this module, you will be trained in different creative tools and design methodologies to generate ideas/concepts to your challenge and validate their desirability.
- MODULE 3 BUSINESS MODEL DESIGN (February)
The main objective is to understand how to construct a viable and scalable business model. You will learn how to combine the different existing business model patterns to design a solid business model.
- MODULE 4 VALIDATION THROUGH EXPERIMENTATION (March)
During this module, you will learn how to validate or invalidate your assumptions to make the right decisions while reducing risk and uncertainty. You will learn how to identify the critical hypothesis to test, how to design the right experiments and how to extract relevant validated learnings about the desirability, feasibility and viability of your business model.
- MODULE 5 GO TO MARKET (April & May)
The main objectives of this module are to understand how to scale and commercialize your solution in the market while delivering a great experience to customers/users. Furthermore, you will acquire the essential financial abilities to deal and convince potential investors to get the needed funding.
- MODULE 6 BUSINESS PLAN (June)
During this module, you will summarize all the teamwork done in a business plan prepared to present in a final pitch to potential investors.
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Master in Advanced Design Management, Strategy and Entrepreneurship