Summer School - Marketing of Services: Successful Sales Management
Curso
En Barcelona
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Descripción
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Tipología
Curso
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Lugar
Barcelona
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Duración
1 Mes
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Inicio
Julio
Tourism is regarded as one of the key business sectors for a vast majority of countries. Its role in the economy forces governments and especially businesses operating in tourism-related fields to continuously rethink their strategies to enhance their profitability. In this context, and in order for businesses to maintain their competitiveness, marketing and sales programs are increasingly gaining in importance.
Therefore subject areas such as Revenue Management, Communication, Marketing and Sales Management have been further advanced and nowadays represent crucial operation units for enterprises in the tourism business. The program has the intention to successfully lead the participants through the different commercialization paths that are required by the current market situation.
The instruments and methods to analyze and develop strategies stand in the center of the lectures so as to provide the necessary tools to adequately react to the need of every market.
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
- Contextualize the strategic plan of a company/a destination.
- Acquire and deepening knowledge of distribution channels as part of the marketing mix with a focus on retail trade.
- Understand the overall picture of the distribution, get to know the distribution channels, its characteristics and current trends; address implantation techniques of retail trade and the techniques of merchandising.
- Present the Internet as a distinctive marketing tool to commercialize tourism businesses so as to maximize performance and profits of the hotels. Acquire the key functions to optimize results.
- Acquire different communication techniques in the tourism sector.
- Practice communication techniques in the course by designing a communication plan.
- Introduce the participants to the bases and essentials of the RM techniques and train them in the development of reasoning on key functions (managing demand, price determination, and decision making related to marketing and sales).
Undergraduate Students, Graduate Students or Young Professionals
- Undergraduate Students, Graduate Students or Young Professionals
- Language Skills: Level of English - Intermediate (B1-B2)
Once you have requested the information, you will be contacted by the International Team of CETT-UB, and they will provide you with more information.
Yes, there are different Tuitions and Fees depending on the modality chosen (3-week modality or 4-week modality) and the lodging option.
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Materias
- Management
- Marketing
- Revenue Management
- Communication
- Strategy
Profesores
Profesor CETT-UB
Profesor
Temario
- Marketing of services.
- Strategy, the main step.
- International marketing.
- Keys in commercialization strategies.
- Commercialization channels.
- Electronic distribution: strategic decisions regarding the choice of appropriate distribution channels.
- Customer cycle.
- Branding.
- The communication value.
- Corporate communication.
- Communication channels.
- Reputation online: the role of communication channels influencing customer loyalty.
- Introduction & Revenue Management basis.
- Revenue Management indicators.
- Forecasting and its importance in Revenue Management.
- Capacity management.
- Pricing.
¿Necesitas un coach de formación?
Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Summer School - Marketing of Services: Successful Sales Management