Máster Universitario en Competitividad e Innovación / Competitiveness And Innovation

First Semester

• Competitiveness: concept and measurement
• Innovation: concept and measurement
• The competitive advantage of nations
• Schools of thought in competitiveness and innovation
• Innovation, market structure and industrial dynamics
• Demand, innovation and dissemination
• Territorial competitiveness: concept and measurement
• Determining factors of territorial
• competitiveness
• Porter’s diamond model
• Innovation systems
• The organization of innovation outside the company
• Innovation networks
• Public policies that promote innovation, technology and development
• Competitiveness and business strategy: concept and measurement
• Determining factors of business competitiveness
• The organization of innovation within the company
• Origins of innovation: demand and technology
• Strategy and innovative behaviour
• Types of innovation
• Emerging standpoints
• Current challenges and sustainability management framework
• Digital Entrepreneurship
• Innovation and digital strategy (innovation using IT and digital platforms)
• Sustainable Innovation
• Social and environmental entrepreneurship
• Sustainability in a global framework

Second semester

• The management of change
• Knowledge as a strategic asset
• The management of innovation
• Comparative advantages of innovation in different business models
• Benefits of innovation
• Incentives for innovation in practice
• Emerging perspectives
• The logic of value creation
• Business models
• The logic of growth
• Growth strategies: different perspectives
• Understanding diversity
• Alternatives to growth
• Management of innovation projects
• Theories of the Firm
• Industrial organization theory
• Theory of resources and capabilities
• Theory of dynamic capabilities
• Emerging theoretical perspectives
• Quantitative and qualitative research methods
• Basic and advanced data analysis techniques
• Knowledge diffusion and research communication skills: dissertations, papers, and other academic publications