Master Degree in International Business from ESIC University
Master
En Valencia y Sevilla
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Descripción
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Tipología
Master
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Modalidad horaria
Part time
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Lugar
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Duración
12 Meses
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Inicio
Septiembre 2024
otras fechas
LEARN HOW TO MANAGE GLOBAL OPERATIONS IN INTERNATIONAL MARKETS WITH OUR MASTER IN INTERNATIONAL BUSINESS [MIB]
Our Master in International Business is designed to give you a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms’ competitive responses, and how the world is interconnected. This program prepares you to deal with the challenges of expanding a business into new global markets along with those of managing teams across cultures and continents.
Once you complete the program, you will obtain the Master Degree in International Business from ESIC University.
Instalaciones y fechas
Ubicación
Inicio
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You will acquire the perspective on the nature of foreign trade, competitiveness and you’ll obtain the competencies to evaluate the complexity of the global business environment by mastering analytical tools for solid decision-making processes.
You will be able to develop advanced skills in managing new business models in global scenarios, and understanding the entire supply chain, from complex financial situations to SCM management.
You will be able to broaden and shape the capabilities and resources of business managers in the global business environment, providing them with the knowledge and skills demanded by modern international business organizations.
You will be prepared to face and learn how to solve complex situations in a systematic fashion in volatile and global scenarios.
You will adapt and properly operate in any business environment, or international context.
The MIB is specifically designed for professionals and graduates who, while coming from different backgrounds, have the common goal of developing their competencies in the international arena. Whether you are a seasoned manager who wants to expand personal capacities in the globalized world, or an entrepreneur that considers that acquiring expertise and knowledge in the international market will clear the path for future opportunities, the MIB strives to deliver the best in its class content for anyone interested in learning how to succeed in international business.
At ESIC we know that the best way to learn is by doing. Therefore, our programme is designed based on tools, workshops, real cases and the use of licences so that you can access the labour market with the best possible preparation.
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Materias
- Business strategy
- International finances
- International Marketing
- Communication and leadership
- Project management
Temario
Our master´s degree covers several strategic, tactical, and operational concepts used in streamlining global trade. Within the program, we focus on understanding when and how these concepts are applied, as well as on optimization methods for their adequate development.
- STRATEGY, INNOVATION, AND TECHNOLOGY
In this module, you will learn to develop a strategic vision for ethical and sustainable decision-making related to where and how to compete, who is the target consumer or supplier, what business model we want to implement, and how we want to position ourselves to capture and generate value for the share and stakeholders and for the society. All this is based on innovation, methodologies, and practical strategic tools, the knowledge and use of data, and lastly, a clear focus on the sustainability and profitability of the chosen approach:
Business strategy
Business ethics and sustainability
Innovation and entrepreneurship
World economics
Digital Transformation
The SME Internationalization
2. FINANCE MODULE
Within the finance module, you will be able to understand the basic finances, the P&L, and the balance sheet importance, the financial sources, the payment methods on international markets, and the financial risks to name a few. The unit delivers a holistic perspective of the financial management of the international trade.
Finance for managers
International finances
International banking and risk management
3. MARKETING MODULE
In this module, you will learn to identify, create and implement the necessary plans to generate value derived from the strategy defined in the first module. You will start with the definition of international marketing and commercial plans, the forecast of demand, and the quantification of commercial objectives in a particular selected market, which will be supported in the decisions and plans about products, services, prices, customer experience, channels, communication, and actions to generate this demand.
International Marketing
International Market Selection
Developed and emerging countries’ strategy
Cross-cultural negotiation
4. SOFT SKILLS
For a better professional development or to be able to grow to reach management positions, it is essential that you acquire a series of that ultimately determine the best candidate in a selection process or internal promotions. These skills are today the most sought after by companies regardless of their size and the sector in which they are located.
All the subjects and workshops within this module are taught throughout the entire program so that you can put into practice the skills that are developed with your classmates, teachers, or in your company.
Communication and leadership
Negotiation skills
Critical thinking
5. INTERNATIONAL OPERATIONS MODULE
Once we have defined our strategy and the market, it is time to put it into practice and move into an operational stage that allows us to comfortably operate with other stakeholders, like suppliers or customers in terms of contract preparations, terms of sale, Incoterms®, logistics conditions or relevant paperwork to name a few. In other words, operations and the management of this discipline is the area of business concerned with the delivery of the value the company promised and compromised to their customers and encompasses many activities.
International Operations Management
Project Management
Global Supply Chain
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Master Degree in International Business from ESIC University