Master in Marketing and Sales Management
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Decidí estudiar el máster en marketing and sales en la EAE, pues primero porque es una escuela internacional y estaba buscando una experiencia multicultural, también es un máster que va a servir si me devuelvo a Colombia entonces pues también es importante para mi que el título pueda ser titulación doble. Recomendaría el máster porque ha cumplido con todas mis expectativas. Con este máster voy a crecer profesionalmente y voy a encontrar más oportunidades en el futuro.
← | →
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Me parece una buena escuela, buenos profesores, me hubiese gustado que durara un poco más.
← | →
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Un poco rápido para los estudiantes que no hablan españoles y inglés nativo.
← | →
Master oficial
En Barcelona
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Develop your professional career in the ever-growing field of marketing!
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Tipología
Master oficial
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Modalidad horaria
Full time
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Lugar
Barcelona
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Duración
10 Meses
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Créditos
60
If you have ever studied a certain degree or course in marketing, sales management or something related to finance, the next step should be easy to decide. That is why this master offers you all the tools in order for you to complete your academic studies and start constructing your professional career. By the end of the program, you will be an expert in the E-Business market.
During the development of the course, you will study certain assignments directly involved with so many marketing fields. At first, every student of this program will need to widen their knowledge in certain disciplines like the necessary management of merchandising, its packaging and the market and operational strategies in order to make sure products keep flowing. In this Master in Marketing and Sales Management, which is present in Emagister’s web site, trade marketing and sales management are two concepts that are taken a lot into account. That way, every student will have the necessary tools to gain expertise in the next fields: network marketing, global marketing and digital marketing.
To end up with, it is the prestigious EAE Business School who is in charge of the distribution of this master. Its main objective is to strengthen students' abilities in marketing research. That way, when finished, this course will help you understand what is needed to elaborate a marketing plan and act as a key account manager, which is the ultimate goal. Last but not least, you will also receive formation related to organisational behavior, so that you can build up the team of your dreams to work with.
Instalaciones y fechas
Ubicación
Inicio
Inicio
A tener en cuenta
This program has three specific objectives. First, that its students develop market knowledge, marketing skills and a positive attitude, all of which help them contribute to the marketing industry in a creative and efficient manner. Second, this program aims to develop students' management skills so that they may succeed in their professional lives. Third, this program will help students' become conscious of the opportunities and risks of the new marketing trends, and to know how to adapt and evolve a company's marketing scheme so that it thrives in a competitive environment. The competition today calls for top notch marketing professionals and EAE offers a program which delivers.
This Master's program from EAE will teach you everything you need to know to be a leader in marketing. Some of the areas which will be analised in depth include global marketing, network marketing, operational strategies, market research and management skills. You will also spend time developing a marketing plan, which will allow you to use the skills you have acquired and gain some hands-on experience.
You will obtain two Degrees: EAE y UdL:
EAE Business School’s Master's Degree in Continuous Learning in Marketing and Sales Management, and Universitat de Lleida's (UdL) Official Master’s Degree in Marketing Management (mention in Sales Management)
1. Efficiency: Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.
2. Vision: Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.
3. Strategy: Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.
Opiniones
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Decidí estudiar el máster en marketing and sales en la EAE, pues primero porque es una escuela internacional y estaba buscando una experiencia multicultural, también es un máster que va a servir si me devuelvo a Colombia entonces pues también es importante para mi que el título pueda ser titulación doble. Recomendaría el máster porque ha cumplido con todas mis expectativas. Con este máster voy a crecer profesionalmente y voy a encontrar más oportunidades en el futuro.
← | →
-
Me parece una buena escuela, buenos profesores, me hubiese gustado que durara un poco más.
← | →
-
Un poco rápido para los estudiantes que no hablan españoles y inglés nativo.
← | →
Valoración del curso
Lo recomiendan
Valoración del Centro
Laura Del campo
Karen Huamani Reategui
Rulin Li
Sebastian Toriello
Mª Isabel López
Logros de este Centro
Todos los cursos están actualizados
La valoración media es superior a 3,7
Más de 50 opiniones en los últimos 12 meses
Este centro lleva 24 años en Emagister.
Materias
- E-business
- Merchandising
- Packaging
- Plan de marketing
- Marketing digital
- Management
- Marketing personal
- Trade marketing
- Key Account Manager
- Network marketing
- Global marketing
- Digital marketing
- Marketing plan
- Market Research
- Organisational Behavior
- Market Strategy
- Operational Strategy
- Sales Network Management
- Sales Management
- Marketing y ventas
Profesores
Andrew Frank Ward
Master in Marketing & Sales Management's Director
Es Doctor en Química por la Universidad de Wales. Cuenta con más de 20 años de experiencia ejerciendo posiciones directivas en Gran Consumo. Su trayetoria va desde el I+D hasta el marketing, las ventas o las RRPP. Ha trabajado para empresas como Mars, Pepsico o AntibodyBCN.
Temario
MODULE 1 - MANAGEMENT AND DIRECTION IN THE ORGANIZATION
Business and marketing planning process in organizations - 6 ECTS
- Detection of opportunities and strengths
- Macro environment planning
- Choice of strategic approach
- Assessments based on business status
Market research, information management, and decision-making - 6 ECTS
- Consumer behaviour
- Information for making Marketing decisions
- Designing market studies
- Quantitative analysis
Financial impact of strategic decisions - 6 ECTS
- Analysis of financial statements
- Analysis of costs
- Management of budgets
- Analysis of investment projects
MODULE 2 - STRATEGIC MARKETING MANAGEMENT
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
Communication strategies - 6 ECTS
- Plans for communication
- Communication strategies
- Communication of crisis
- CSR
Marketing in digital environments - 6 ECTS
- Online trends and strategies
- Models of business
- The online consumer
- Introduction to digital tactics (SEO, SEM, RRSS...)
- Web structure and analysis of results
MODULE 3 - STRATEGIC MARKET PLANNING AND GO-TO-MARKET
Sales and Commercialization Strategies - 6 ECTS
- Strategic sales planning
- Policies of sale
- Techniques of sale
- Forecast of sales
Customer-centric marketing business strategies - 6 ECTS
- Product marketing vs customer marketing
- Analysis and customer knowledge
- Activation of new customers
- The RFM model of customer segmentation
- Customer loyalty
- Calculation of customer value
- Low and recovery of customers
- Customer Centric organization & Strategy
- Customer Experience Management
- Category Management
- Customer Equity vs Brand Equity
- New customer experience paradigms
MASTER'S THESIS - 15 ECTS
This is far more than just a research project required to gain a Master qualification. It is the optimal time and place to combine all your academic experience, professional ambition, personal vision and creativity. It is your opportunity to put all the knowledge and skills you have acquired into practice and work towards the goals you set yourself.
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Te ayudará a comparar y elegir el mejor curso para ti y a financiar tu matrícula en cómodos plazos.
Master in Marketing and Sales Management