Máster Universitario en International Tourism Management (EN INGLÉS)

Basic Competences:

CB6 - To have and understand different types knowledge that build the foundations and give the opportunity to be original with the regard to the development and/or use of ideas in a research setting
CB7 - That our students can use different types of knowledge and their abilities for solving problems in new or unusual environments in the most ample (or multidisciplinary) contexts related to this study field
CB8 - That the students are able to integrate the different types of knowledge and tackle with the complexity of formulating judges from a piece of information that can be complete or incomplete, but that includes reflexions about the social and ethic responsibilities related to the use of knowledge and judges
CB9 - That students can communicate their conclusions, knowledge and last reasons provided before specialized and non specialized public clearly and without ambiguities
CB10 - That students acquire learning skills that enable them to continue studying by following an autonomous or self directed method

General Competences

CG01 - Acquire an advanced specialized and multidisciplinary training in the tourism field.
CG02 - Ability to work both autonomously or by groups, in a multicultural or multidisciplinary context
CG03 - To become familiar with the requirement of an academic work that is suitable for being published in a scientific means, encouraging the work ability and interdisciplinary thinking
CG04 - Ability to use the acquired knowledge and the problem-solving method in new, more ample and multidisciplinary environments
CG05 - To own learning abilities for a continuous, self-directed and autonomous learning
CG06 - Ability to develop communication abilities in different decision-making processes and different languages
CG07 - Ability to explain and argue results before specialized public and general public
CG08 - Ability to have an ethical agreement and social responsibility in the tourism field
CG09 - Ability to use the ITCs as communication tools, access to the information sources, data files and documents.
CG10 - To be able to define the priorities in order to achieve the objectives, by establishing deadlines and required resources and controlling the established processes.
CG11 - Ability to organize the information and acquire knowledge of different documentary sources.
CG12 - Ability to analyze the society and to make decisions in changeable environments such as the tourism.
CG13 - To encourage to the tourism professionals the academic recycling.
CG14 - To promote the research and the growth concepts in the tourism field.

Cross Curricular Courses

CT01 - Adaptation to new situations
CT02 - Autonomous learning
CT03 - Synthesis and analysis ability
CT04 - Information management ability
CT05 - Organization and planning ability
CT06 - Ethical agreement
CT07 - Oral and written communication in a foreign language
CT08 - Knowledge of other cultures and traditions
CT09 - Knowledge of a foreign language
CT10 - Computer knowledge related to the study field
CT11 - Creativity
CT12 - Interpersonal abilities
CT13 - Initiative and enterprising spirit
CT14 - Leadership
CT15 - Motivation for quality
CT16 - Critical Reasoning
CT17 - Diversity and multicultural recognition
CT18 - Problem solving
CT19 - Awareness towards environmental topics
CT20 - Decision-making
CT21 - Teamwork
CT22 - Work in an international context
CT23 - Teamwork in an interdisciplinary way

Specific competences:

CE01 - To know how to analyze the relation between the tourism destination agents through the social network analysis.
CE02 - To interpret the intern business information and to use it efficiently in the decision-making.
CE03 - To study in depth the international organizations, public institutions and tourism social society organization and the cooperation instruments and the partnership of a globalized world.
CE04 - To analyse and compare the national and international framework that governs the tourism and planning activities, as well as, the zoning, with the aim of establishing intervention strategies for agents who take part internationally.
CE05 - To use innovation management fundamentals, the efficacy and competitiveness for managing tourism organizations (both public and private organizations).
CE06 - To know how to manage the competent areas of all the functional areas of a tourism organization
CE07 - To use specialized techniques of economic and financial management in tourism organizations
CE08 - To set out management and control system in tourism organizations
CE09 - To analyze from the critical point of view, the tourism activity and its international environment for detecting dangers and to take advantage of the main opportunities
CE10 - To know the planning and zoning instruments, as well as the mechanisms that regulate the tourism activities and to develop the zoning proposal and planning a given destination
CE11 - To understand the complexity of the tourism destination structure from a systematic point of view
CE12 - To define and develop a strategic plan in the tourism field related to a destination
CE13 - To know and use instruments of sustainable destination management and products
CE14 - To know and use quality systems and environmental, economic and social management related to the tourism in the framework of the sustainable tourism development
CE15 - To know how to analyze the new tendencies, forecasts and dynamics of tourism international markets
CE16 - To be able to create new tourism products, as well, broadcasting and creation strategies, from tourism resources and a group of predefined demand
CE17 - To design a complete process for launching tourism products and undertaking new projects of businesses and services.
CE18 - To adapt a commercial strategy according to the features of each tourism business environment
CE19 - To know several cost systems to be used in the management control and in the strategic decisions-making
CE20 - To simulate the profitability effects of the decision-making about products and prices in tourism businesses
CE21 - To know the relationship between the budget formulation and the business planning
CE22 - To interpret the indicators provided in the tourism business scorecard
CE23 - To do financial statements forecasts in the OOTT
CE24 - To translate the theory to the practice and to adapt the general budget concepts and specific setting of the OOTT
CE25 - To know in depth the USALI model as a tool to improve the hotel department management
CE26 - To use optimally the new technologies of the information and communication in the tourism trading.
CE27 - To know how to manage the advanced new marketing strategies: emotional and experiential marketing neuromarketing
CE28 - To integrate and use the acquired knowledge to make the best decisions in the international businesses
CE29 - To use the information and communication technologies in the international field: social networks and online reputation management
CE30 - To know the operation praxis and processes developed in the tourism businesses through the professional practices
CE31 -To know working techniques that allow to analyze and to place the tourism professional activity in a strategic and competent context, that is, to acquire the ability to implement appropriate management tools for the business environment
CE32 - To be qualified for designing, conceiving and eventually, to implement complex tourism projects using the most appropriate methodology
CE33 - To do literature searches and bibliometric analysis of the main book databases, with the objective of analysing and relating information taken from registries or searches for the Master's dissertations
CE34 - To plan the work research development, to do the hypothesis or research questions, implement the work field and to suggest conclusions about the hypothesis or previous questions, as well as, to file and defend the results obtained in the tourism field in accordance to the structure of a scientific research
CE35 - To do oral expositions according to the methodology agreed by the main international tourism conferences, as well, the development of research reports according to the style rules (APA, Harvard, etc) that allow other people or organizations to consult the future figures about the tourism research
CE36 - To design loyalty plans for clients in multinational tourism companies
CE38 - To elaborate marketing and communication plans in the international field

Asignaturas a cursar

MODULE I: FOUNDATIONS (COMPULSORY)
626201
International Tourism Economics: Impacts and Models.

626202
Research Methods in Tourism

626203
Legal Environment in the Tourism Industry

626204
Management accounting: planning and control

626205
Information Technology and Systems

626206
Leadership and Management Skills

626207
Environmental Sustainability in the Tourism Industry

626208
Quantitative Methods for Decision Making in Tourism

MODULE II: INTERNATIONAL MARKETING MANAGEMENT (ELECTIVE) *
626209
International Marketing Management

626210
International Tourism and Hospitality Consultancy

626211
Strategic Management in the Tourism Industry

626213
Entrepreneurship in Tourism: The Business Plan

626214
Fundamentals of Revenue Management

MODULE III: TOURISM DESTINATION MANAGEMENT (included module UNESCO) (ELECTIVE) *
626215
Cultural Heritage Management

626216
Historic Routes and Cultural Itineraries

626217
Sustainable Tourism in Natural Protected Areas

626218
Tourism Destination Management

626219
Case Studies of the World Heritage Sites by UNESCO (Different Seminars)


MÓDULE IV: MASTER’S DEGREE FINAL PROJECT
626220
Internship
626221
Master’s degree Final Project
*WHEN YOU WILL COMPLETE THE ENROLMENT PROCESS IN THIS MASTER, PLEASE YOU HAVE TO SELECT AMONG SUBJECTS OF MODULE II OR MODULE III (one side or the other). THIS IS DUE TO THE UNFOLDING FOR THE MASTER IN THIS TWO ITINERARIES